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Social life connects the world: Malaysian youth’s usage behaviour of social network sites

The recent trend of using social network sites (SNS) is a globally widespread phenomenon. SNS such as Facebook, Friendster, MySpace and Twitter are popular among millions of users around the globe. SNS are used to build relationships, to communicate and share information, multimedia contents and da...

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Main Authors: Wong, F.M., Lean, M.L., Fernandez, P.R.
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
HN Social history and conditions. Social problems. Social reform
Online Access:http://eprints.um.edu.my/11271/1/SOCIAL_LIFE_CONNECTS_THE_WORLD.pdf
http://eprints.um.edu.my/11271/
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id my.um.eprints.11271
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spelling my.um.eprints.112712014-12-18T01:26:48Z http://eprints.um.edu.my/11271/ Social life connects the world: Malaysian youth’s usage behaviour of social network sites Wong, F.M. Lean, M.L. Fernandez, P.R. HN Social history and conditions. Social problems. Social reform The recent trend of using social network sites (SNS) is a globally widespread phenomenon. SNS such as Facebook, Friendster, MySpace and Twitter are popular among millions of users around the globe. SNS are used to build relationships, to communicate and share information, multimedia contents and daily happenings, and to increase their social networks for personal or business purposes. Thus, this study aims to investigate the main reasons for using SNS among Malaysian youth and their usage behaviour. In particular, this study also intends to look into their attitude towards SNS, and their overall usage experience. The investigation for this study is guided by the theoretical framework of Uses and Gratifications. Both quantitative and qualitative analyses, using survey and personal interview research, are employed to examine the uses and usage behaviours of SNS among Malaysian youth. 2010-11 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.um.edu.my/11271/1/SOCIAL_LIFE_CONNECTS_THE_WORLD.pdf Wong, F.M. and Lean, M.L. and Fernandez, P.R. (2010) Social life connects the world: Malaysian youth’s usage behaviour of social network sites. In: International Journal of Arts & Sciences Conference, 28 Nov- 04 Dec 2010, Gottenheim, Germany.
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
language English
topic HN Social history and conditions. Social problems. Social reform
spellingShingle HN Social history and conditions. Social problems. Social reform
Wong, F.M.
Lean, M.L.
Fernandez, P.R.
Social life connects the world: Malaysian youth’s usage behaviour of social network sites
description The recent trend of using social network sites (SNS) is a globally widespread phenomenon. SNS such as Facebook, Friendster, MySpace and Twitter are popular among millions of users around the globe. SNS are used to build relationships, to communicate and share information, multimedia contents and daily happenings, and to increase their social networks for personal or business purposes. Thus, this study aims to investigate the main reasons for using SNS among Malaysian youth and their usage behaviour. In particular, this study also intends to look into their attitude towards SNS, and their overall usage experience. The investigation for this study is guided by the theoretical framework of Uses and Gratifications. Both quantitative and qualitative analyses, using survey and personal interview research, are employed to examine the uses and usage behaviours of SNS among Malaysian youth.
format Conference or Workshop Item
author Wong, F.M.
Lean, M.L.
Fernandez, P.R.
author_facet Wong, F.M.
Lean, M.L.
Fernandez, P.R.
author_sort Wong, F.M.
title Social life connects the world: Malaysian youth’s usage behaviour of social network sites
title_short Social life connects the world: Malaysian youth’s usage behaviour of social network sites
title_full Social life connects the world: Malaysian youth’s usage behaviour of social network sites
title_fullStr Social life connects the world: Malaysian youth’s usage behaviour of social network sites
title_full_unstemmed Social life connects the world: Malaysian youth’s usage behaviour of social network sites
title_sort social life connects the world: malaysian youth’s usage behaviour of social network sites
publishDate 2010
url http://eprints.um.edu.my/11271/1/SOCIAL_LIFE_CONNECTS_THE_WORLD.pdf
http://eprints.um.edu.my/11271/
_version_ 1643689012309786624
score 13.211869

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