Chasing gen Y: Unlocking the reasons for buying branded clothes
This study focuses on the impact of branding on Gen V's choice of clothing as it is hypothesized that they are brand conscious. The research looks' at college students aged between 18 and 24 years old located in the Klang Valley. This study aims to determine if this group of Gen Y are bran...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/11097/1/Chasing_Gen_Y.pdf http://eprints.um.edu.my/11097/ |
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