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The influence of predictors on travel web site adoption among Malaysian travellers

A research framework of travel web site acceptance was developed based on technology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. F...

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Main Authors: Abd Aziz, N., Musa, G., Sulaiman, A.
Format: Article
Language:English
Published: Academic Journals 2010
Subjects:
T Technology (General)
Online Access:http://eprints.um.edu.my/10483/1/00007082_58560.pdf
http://eprints.um.edu.my/10483/
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spelling my.um.eprints.104832014-12-18T05:13:53Z http://eprints.um.edu.my/10483/ The influence of predictors on travel web site adoption among Malaysian travellers Abd Aziz, N. Musa, G. Sulaiman, A. T Technology (General) A research framework of travel web site acceptance was developed based on technology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. From a multistage cluster sampling among employees in selected organizations in the Malaysian Klang valley, a total of 679 questionnaires were returned and analyzed. The results revealed significant influences of web site effectiveness characteristics and social factors on future intention to use travel web sites. Internet self-efficacy moderated negatively the influence of technical adequacy and system quality on future intention to use travel web sites. The paper highlights its theoretical, marketing and managerial implications. Academic Journals 2010 Article PeerReviewed application/pdf en http://eprints.um.edu.my/10483/1/00007082_58560.pdf Abd Aziz, N. and Musa, G. and Sulaiman, A. (2010) The influence of predictors on travel web site adoption among Malaysian travellers. African Journal of Marketing Management, 2 (6). pp. 107-122.
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Abd Aziz, N.
Musa, G.
Sulaiman, A.
The influence of predictors on travel web site adoption among Malaysian travellers
description A research framework of travel web site acceptance was developed based on technology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. From a multistage cluster sampling among employees in selected organizations in the Malaysian Klang valley, a total of 679 questionnaires were returned and analyzed. The results revealed significant influences of web site effectiveness characteristics and social factors on future intention to use travel web sites. Internet self-efficacy moderated negatively the influence of technical adequacy and system quality on future intention to use travel web sites. The paper highlights its theoretical, marketing and managerial implications.
format Article
author Abd Aziz, N.
Musa, G.
Sulaiman, A.
author_facet Abd Aziz, N.
Musa, G.
Sulaiman, A.
author_sort Abd Aziz, N.
title The influence of predictors on travel web site adoption among Malaysian travellers
title_short The influence of predictors on travel web site adoption among Malaysian travellers
title_full The influence of predictors on travel web site adoption among Malaysian travellers
title_fullStr The influence of predictors on travel web site adoption among Malaysian travellers
title_full_unstemmed The influence of predictors on travel web site adoption among Malaysian travellers
title_sort influence of predictors on travel web site adoption among malaysian travellers
publisher Academic Journals
publishDate 2010
url http://eprints.um.edu.my/10483/1/00007082_58560.pdf
http://eprints.um.edu.my/10483/
_version_ 1643688810344611840
score 13.211869

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