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Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof

In Malaysia, food label have been compulsory to be applied in all the food products in order to help consumer acknowledge and make proper decision before buy it by reading the information provided on it. This study expected to improve the understanding and concerning reading the food labeling among...

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Main Authors: Zakaria, Siti Nadiah, Md Yusof, Syahida
Format: Thesis
Language:English
Published: 2019
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/99984/1/99984.pdf
https://ir.uitm.edu.my/id/eprint/99984/
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spelling my.uitm.ir.999842024-08-07T14:32:48Z https://ir.uitm.edu.my/id/eprint/99984/ Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof Zakaria, Siti Nadiah Md Yusof, Syahida Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling In Malaysia, food label have been compulsory to be applied in all the food products in order to help consumer acknowledge and make proper decision before buy it by reading the information provided on it. This study expected to improve the understanding and concerning reading the food labeling among students at UiTM Cawangan Terengganu Kampus Dungun by looking at which the most factor leads to the buying decision. The questionnaires were distributed to the students at UiTM Cawangan Terengganu Kampus Dungun according to the number of respondents required for each faculty which calculated by using stratified sampling method. The objective of this study are to identify level of nutrition facts, ingredients, health claim, Halal logo and expiry date in influencing buying decision making and to identify the most common variable that influence buying decision making. Descriptive analyses and Multiple Regression are used in the study. The finding of this study showed the expiry date has highest value which influences students UiTM Dungun in buying decision making compare to other variables. 2019 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/99984/1/99984.pdf Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Zakaria, Siti Nadiah
Md Yusof, Syahida
Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof
description In Malaysia, food label have been compulsory to be applied in all the food products in order to help consumer acknowledge and make proper decision before buy it by reading the information provided on it. This study expected to improve the understanding and concerning reading the food labeling among students at UiTM Cawangan Terengganu Kampus Dungun by looking at which the most factor leads to the buying decision. The questionnaires were distributed to the students at UiTM Cawangan Terengganu Kampus Dungun according to the number of respondents required for each faculty which calculated by using stratified sampling method. The objective of this study are to identify level of nutrition facts, ingredients, health claim, Halal logo and expiry date in influencing buying decision making and to identify the most common variable that influence buying decision making. Descriptive analyses and Multiple Regression are used in the study. The finding of this study showed the expiry date has highest value which influences students UiTM Dungun in buying decision making compare to other variables.
format Thesis
author Zakaria, Siti Nadiah
Md Yusof, Syahida
author_facet Zakaria, Siti Nadiah
Md Yusof, Syahida
author_sort Zakaria, Siti Nadiah
title Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof
title_short Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof
title_full Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof
title_fullStr Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof
title_full_unstemmed Factors of food label in influencing buying decision making among students at UiTM Cawangan Terengganu Kampus Dungun / Siti Nadiah Zakaria and Syahida Md Yusof
title_sort factors of food label in influencing buying decision making among students at uitm cawangan terengganu kampus dungun / siti nadiah zakaria and syahida md yusof
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/99984/1/99984.pdf
https://ir.uitm.edu.my/id/eprint/99984/
_version_ 1806783734480896000
score 13.211869

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