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The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi

Electronic commerce which also known as e-commerce serves as a lifeline for small and medium-sized business organization that are striving to enter the market under today's globalizing environment. Service business, at the same time, uses electronic commerce mainly in marketing activities. Espe...

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Main Authors: Nor Hakim, Muhamad Danish, Md Afandi, Nurazerra
Format: Thesis
Language:English
Published: 2021
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/99980/1/99980.pdf
https://ir.uitm.edu.my/id/eprint/99980/
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spelling my.uitm.ir.999802024-08-07T15:02:04Z https://ir.uitm.edu.my/id/eprint/99980/ The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi Nor Hakim, Muhamad Danish Md Afandi, Nurazerra Malaysia Electronic commerce which also known as e-commerce serves as a lifeline for small and medium-sized business organization that are striving to enter the market under today's globalizing environment. Service business, at the same time, uses electronic commerce mainly in marketing activities. Especially where hotels are considered, efforts to sell services and time have made it important for consumers to increase their marketing activities in order to impact their buying decisions. Word of mouth is the most powerful marketing tool for hotel guests. Customers just believe that what non-commercial people say about the hotel represents the truth and influences their buying choices according to these discourses. In the other hand, electronic marketing is an online commerce that helps hotels to note down their former customers' views about the hotel and potential customers to review them. It is also considerable significance in the promotion and marketing of hotels. In this study, the importance of electronic commerce in the marketing of hotels is highlighted by the use of secondary data. 2021 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/99980/1/99980.pdf The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Nor Hakim, Muhamad Danish
Md Afandi, Nurazerra
The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi
description Electronic commerce which also known as e-commerce serves as a lifeline for small and medium-sized business organization that are striving to enter the market under today's globalizing environment. Service business, at the same time, uses electronic commerce mainly in marketing activities. Especially where hotels are considered, efforts to sell services and time have made it important for consumers to increase their marketing activities in order to impact their buying decisions. Word of mouth is the most powerful marketing tool for hotel guests. Customers just believe that what non-commercial people say about the hotel represents the truth and influences their buying choices according to these discourses. In the other hand, electronic marketing is an online commerce that helps hotels to note down their former customers' views about the hotel and potential customers to review them. It is also considerable significance in the promotion and marketing of hotels. In this study, the importance of electronic commerce in the marketing of hotels is highlighted by the use of secondary data.
format Thesis
author Nor Hakim, Muhamad Danish
Md Afandi, Nurazerra
author_facet Nor Hakim, Muhamad Danish
Md Afandi, Nurazerra
author_sort Nor Hakim, Muhamad Danish
title The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi
title_short The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi
title_full The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi
title_fullStr The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi
title_full_unstemmed The importance of e-commerce technology advancement and its implementation in hospitality industry / Muhamad Danish Nor Hakim and Nurazerra Md Afandi
title_sort importance of e-commerce technology advancement and its implementation in hospitality industry / muhamad danish nor hakim and nurazerra md afandi
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/99980/1/99980.pdf
https://ir.uitm.edu.my/id/eprint/99980/
_version_ 1806783734209314816
score 13.211869

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