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Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim

This research was conducted to analyze the factors that influence the effectiveness of a hotel's online marketing. Online marketing is the promotion of products or brands online. In recent days, digital marketing demand in hotels has become extremely strong with Social Media Marketing (SMM) wor...

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Main Authors: Mohd Nor, Nur Afifah, Ibrahim, Nur Athirah
Format: Thesis
Language:English
Published: 2021
Subjects:
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/99177/1/99177.pdf
https://ir.uitm.edu.my/id/eprint/99177/
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spelling my.uitm.ir.991772024-07-24T03:17:20Z https://ir.uitm.edu.my/id/eprint/99177/ Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim Mohd Nor, Nur Afifah Ibrahim, Nur Athirah Customer services. Customer relations This research was conducted to analyze the factors that influence the effectiveness of a hotel's online marketing. Online marketing is the promotion of products or brands online. In recent days, digital marketing demand in hotels has become extremely strong with Social Media Marketing (SMM) working with social networking sites and Search Engine Optimization making the website appear in Google Ads and Online Magazine Search Engine Marketing (SEM) search results, video marketing through YouTube and websites are the types of digital marketing. The problem statement of this research is constantly evolving of the hospitality industry to remain competitive in a global business environment. It is also extremely important to recognize that the market is now guided by convenience and experience and that change is required to keep up with rivalry. Successful hotels will have digital marketing to support the business and achieve their goals. The objective of the research is to identify factors that influenced the effectiveness of a hotel's online marketing and the most significant factor contributing to the effectiveness of a hotel's online marketing. Next, the method used in this research is the secondary method using books, articles, journals, research reports , and web articles. These articles are compiled from previous research and summarised to improve the research's effectiveness. The findings of this research highlight the most significant factor contributing to the effectiveness of hotel's online marketing. For recommendations to future researchers, they must revise extensively to find relevant data for the research topic. In contrast, the researcher can use a qualitative method for this study, which entails conducting a survey and questionnaire. By using this method, the researcher will be able to collect more data from the questionnaire that they obtained. Moreover, the hotel industry may improve the online marketing strategy to boost their revenue and increase brand awareness. 2021 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/99177/1/99177.pdf Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Customer services. Customer relations
spellingShingle Customer services. Customer relations
Mohd Nor, Nur Afifah
Ibrahim, Nur Athirah
Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim
description This research was conducted to analyze the factors that influence the effectiveness of a hotel's online marketing. Online marketing is the promotion of products or brands online. In recent days, digital marketing demand in hotels has become extremely strong with Social Media Marketing (SMM) working with social networking sites and Search Engine Optimization making the website appear in Google Ads and Online Magazine Search Engine Marketing (SEM) search results, video marketing through YouTube and websites are the types of digital marketing. The problem statement of this research is constantly evolving of the hospitality industry to remain competitive in a global business environment. It is also extremely important to recognize that the market is now guided by convenience and experience and that change is required to keep up with rivalry. Successful hotels will have digital marketing to support the business and achieve their goals. The objective of the research is to identify factors that influenced the effectiveness of a hotel's online marketing and the most significant factor contributing to the effectiveness of a hotel's online marketing. Next, the method used in this research is the secondary method using books, articles, journals, research reports , and web articles. These articles are compiled from previous research and summarised to improve the research's effectiveness. The findings of this research highlight the most significant factor contributing to the effectiveness of hotel's online marketing. For recommendations to future researchers, they must revise extensively to find relevant data for the research topic. In contrast, the researcher can use a qualitative method for this study, which entails conducting a survey and questionnaire. By using this method, the researcher will be able to collect more data from the questionnaire that they obtained. Moreover, the hotel industry may improve the online marketing strategy to boost their revenue and increase brand awareness.
format Thesis
author Mohd Nor, Nur Afifah
Ibrahim, Nur Athirah
author_facet Mohd Nor, Nur Afifah
Ibrahim, Nur Athirah
author_sort Mohd Nor, Nur Afifah
title Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim
title_short Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim
title_full Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim
title_fullStr Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim
title_full_unstemmed Factors that influencing the effectiveness of hotel’s digital marketing / Nur Afifah Mohd Nor and Nur Athirah Ibrahim
title_sort factors that influencing the effectiveness of hotel’s digital marketing / nur afifah mohd nor and nur athirah ibrahim
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/99177/1/99177.pdf
https://ir.uitm.edu.my/id/eprint/99177/
_version_ 1806422142882938880
score 13.222552

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