The importance of consumer perception towards willingness to pay of Sarawak layered cake / Noor Ashyikin Jamali
The main purpose of this study was to determine factors of customer perception towards willingness to pay for Sarawak layered cake. This research was done with reviewing and analyzing various researches in Malaysia. The findings revealed that the premiums that consumers were willing to pay vary insi...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/98917/1/98917.pdf https://ir.uitm.edu.my/id/eprint/98917/ |
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