GDG564: Marketing Communication / College of Creative Arts
Marketing Communications is a term used interchangeably (though slightly wider concept) with "Promotions". It is an ever-changing field encompassing the growing array of communication activities so vital to the success of marketing performance. The course will observe two major areas of st...
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| Format: | Teaching Resource |
| Language: | English |
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| Online Access: | https://ir.uitm.edu.my/id/eprint/98863/1/98863.pdf https://ir.uitm.edu.my/id/eprint/98863/ https://aims.uitm.edu.my/ |
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| Summary: | Marketing Communications is a term used interchangeably (though slightly wider concept) with "Promotions". It is an ever-changing field encompassing the growing array of communication activities so vital to the success of marketing performance. The course will observe two major areas of studies; theories surrounding marketing communications, and the understanding of marketing communications process and the integrated planning activities. |
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