CSM604: Strategic customer management / Faculty of Business and Management
Relationship marketing and customer relationship management (CRM) can be jointly utilized to provide a clear roadmap to excellence in customer management: this is the course to demonstrate how it can be done. It shows how a holistic approach to managing relationships with customers and other key sta...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/98810/1/98810.pdf https://ir.uitm.edu.my/id/eprint/98810/ https://aims.uitm.edu.my |
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