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An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]

Food delivery is one of the businesses reporting growth rates after the COVID-19 pandemic. Due to social isolation and extensive lockdowns worldwide, individuals who once dined out now choose online food delivery. To keep up with the ever-changing market dynamics, the service provider must be aware...

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Main Authors: Abdullah, Nur Solihah Khadhiah, Mohd Asri, Nurul Izzati, Jaafar, Ruhana, Hassanuddin, Nor Aini
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perak 2024
Subjects:
QA Mathematics
Electronic Computers. Computer Science
Online Access:https://ir.uitm.edu.my/id/eprint/98746/1/98746.pdf
https://ir.uitm.edu.my/id/eprint/98746/
https://mijuitm.com.my/volume-5-issue-1/
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spelling my.uitm.ir.987462024-07-19T03:41:21Z https://ir.uitm.edu.my/id/eprint/98746/ An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.] msij Abdullah, Nur Solihah Khadhiah Mohd Asri, Nurul Izzati Jaafar, Ruhana Hassanuddin, Nor Aini QA Mathematics Electronic Computers. Computer Science Food delivery is one of the businesses reporting growth rates after the COVID-19 pandemic. Due to social isolation and extensive lockdowns worldwide, individuals who once dined out now choose online food delivery. To keep up with the ever-changing market dynamics, the service provider must be aware of various measurements and aspects related to sustainable growth. Therefore, this study aims to determine the criteria for evaluating online food delivery applications, calculate the weight for criteria, and rank the online food delivery applications according to the most preferred by the customers. This study uses a multi-criteria decision-making (MCDM)-based framework which is the Fuzzy Analytic Hierarchy Process (FAHP). The FAHP is used to produce weights for criteria by applying fuzzy set theory to the linguistic evaluation statements of experts and ranking the online food delivery applications according to the customer's preference. The findings indicate that Foodpanda is the most preferred food delivery application, followed by GrabFood and McDelivery. The most crucial main criterion is economics, with delivery cost as the priority sub-criteria. The second most important criterion is technology, the third is service quality, and the last is social and environmental. This study is useful for the service provider in improving the criteria that will most affect the customer, as well as for the customer to wisely choose the e-service application that meets their demand. Universiti Teknologi MARA, Perak 2024-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/98746/1/98746.pdf An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]. (2024) Mathematical Sciences and Informatics Journal (MIJ) <https://ir.uitm.edu.my/view/publication/Mathematical_Sciences_and_Informatics_Journal_=28MIJ=29/>, 5 (1). pp. 103-114. ISSN 2735-0703 https://mijuitm.com.my/volume-5-issue-1/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic QA Mathematics
Electronic Computers. Computer Science
spellingShingle QA Mathematics
Electronic Computers. Computer Science
Abdullah, Nur Solihah Khadhiah
Mohd Asri, Nurul Izzati
Jaafar, Ruhana
Hassanuddin, Nor Aini
An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]
description Food delivery is one of the businesses reporting growth rates after the COVID-19 pandemic. Due to social isolation and extensive lockdowns worldwide, individuals who once dined out now choose online food delivery. To keep up with the ever-changing market dynamics, the service provider must be aware of various measurements and aspects related to sustainable growth. Therefore, this study aims to determine the criteria for evaluating online food delivery applications, calculate the weight for criteria, and rank the online food delivery applications according to the most preferred by the customers. This study uses a multi-criteria decision-making (MCDM)-based framework which is the Fuzzy Analytic Hierarchy Process (FAHP). The FAHP is used to produce weights for criteria by applying fuzzy set theory to the linguistic evaluation statements of experts and ranking the online food delivery applications according to the customer's preference. The findings indicate that Foodpanda is the most preferred food delivery application, followed by GrabFood and McDelivery. The most crucial main criterion is economics, with delivery cost as the priority sub-criteria. The second most important criterion is technology, the third is service quality, and the last is social and environmental. This study is useful for the service provider in improving the criteria that will most affect the customer, as well as for the customer to wisely choose the e-service application that meets their demand.
format Article
author Abdullah, Nur Solihah Khadhiah
Mohd Asri, Nurul Izzati
Jaafar, Ruhana
Hassanuddin, Nor Aini
author_facet Abdullah, Nur Solihah Khadhiah
Mohd Asri, Nurul Izzati
Jaafar, Ruhana
Hassanuddin, Nor Aini
author_sort Abdullah, Nur Solihah Khadhiah
title An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]
title_short An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]
title_full An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]
title_fullStr An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]
title_full_unstemmed An evaluation of online food delivery application: fuzzy analytical hierarchy process / Nur Solihah Khadhiah Abdullah ... [et al.]
title_sort evaluation of online food delivery application: fuzzy analytical hierarchy process / nur solihah khadhiah abdullah ... [et al.]
publisher Universiti Teknologi MARA, Perak
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/98746/1/98746.pdf
https://ir.uitm.edu.my/id/eprint/98746/
https://mijuitm.com.my/volume-5-issue-1/
_version_ 1806422119998816256
score 13.211869

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