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EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management

The MICE industry in Malaysia have been growing rapidly for the past couple of years and are set to grow further with upcoming mega events to be held in the next few years. Therefore it would be important for students to be well-equipped with the proper knowledge as well as skills to meet the demand...

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Main Author: UiTM, Faculty of Business Management
Format: Teaching Resource
Language:English
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/97564/1/97564.pdf
https://ir.uitm.edu.my/id/eprint/97564/
https://aims.uitm.edu.my/
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spelling my.uitm.ir.975642024-06-27T03:17:10Z https://ir.uitm.edu.my/id/eprint/97564/ EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management UiTM, Faculty of Business Management Curriculum Universiti Teknologi MARA The MICE industry in Malaysia have been growing rapidly for the past couple of years and are set to grow further with upcoming mega events to be held in the next few years. Therefore it would be important for students to be well-equipped with the proper knowledge as well as skills to meet the demand for specialized human capital and challenges in these industries. In addition, the course will covers key areas such as sustainability best practices, and role of government in events, impacts of events and returns on investments. The course will also look into the emerging trends and future challenges facing the MICE industry. Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/97564/1/97564.pdf EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management. [Teaching Resource] (Unpublished) https://aims.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, Faculty of Business Management
EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management
description The MICE industry in Malaysia have been growing rapidly for the past couple of years and are set to grow further with upcoming mega events to be held in the next few years. Therefore it would be important for students to be well-equipped with the proper knowledge as well as skills to meet the demand for specialized human capital and challenges in these industries. In addition, the course will covers key areas such as sustainability best practices, and role of government in events, impacts of events and returns on investments. The course will also look into the emerging trends and future challenges facing the MICE industry.
format Teaching Resource
author UiTM, Faculty of Business Management
author_facet UiTM, Faculty of Business Management
author_sort UiTM, Faculty of Business Management
title EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management
title_short EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management
title_full EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management
title_fullStr EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management
title_full_unstemmed EVM454: Introduction to Meetings, Incentives, Conventions, and Exhibitions / Faculty of Business Management
title_sort evm454: introduction to meetings, incentives, conventions, and exhibitions / faculty of business management
url https://ir.uitm.edu.my/id/eprint/97564/1/97564.pdf
https://ir.uitm.edu.my/id/eprint/97564/
https://aims.uitm.edu.my/
_version_ 1803339450593312768
score 13.223943

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