Cover Image

A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari

Modest fashion has become popular over the last decade and is promoted as the latest dressing style. Modest fashion is usually mistaken for Islamic wear, specifically in the Malaysian fashion industry. Malaysians' acceptance of the Islamic lifestyle started long ago, with the continuous adaptat...

Full description

Saved in:
Bibliographic Details
Main Authors: Kamarulzaman, Zulina, Shaari, Nazlina
Format: Article
Language:English
Published: Faculty of Art and Design 2023
Subjects:
NX Arts in general
Online Access:https://ir.uitm.edu.my/id/eprint/97513/1/97513.pdf
https://ir.uitm.edu.my/id/eprint/97513/
https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/73
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.97513
record_format eprints
spelling my.uitm.ir.975132024-07-06T01:43:38Z https://ir.uitm.edu.my/id/eprint/97513/ A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari ijad Kamarulzaman, Zulina Shaari, Nazlina NX Arts in general Modest fashion has become popular over the last decade and is promoted as the latest dressing style. Modest fashion is usually mistaken for Islamic wear, specifically in the Malaysian fashion industry. Malaysians' acceptance of the Islamic lifestyle started long ago, with the continuous adaptation of multiculturalism. This paper aims to determine modest fashion in the context of the Malaysian fashion industry. A systematic review of the published articles and literature was conducted to outline the concept of modest fashion and the relevant issues in modest fashion perspectives. The study identified five innovative components in its conceptual framework: beliefs, fashion expertise, management of business relationships (BRM), fashion culture, and social media influencers originating from modest fashion. The conceptual framework also included related keywords from past research. The findings in this study indicated a positive relationship between modest fashion and faith practices in Islam. The results implied a need for future research to study the acceptance of modest fashion as a dressing style among non-Muslim consumers in Western countries. This paper concludes that modest fashion has evolved into one of the mainstream fashion lines in the fashion world and is no longer seen as a conservative style of fashion. Faculty of Art and Design 2023-08 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97513/1/97513.pdf A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari. (2023) International Journal of Art and Design (IJAD) <https://ir.uitm.edu.my/view/publication/International_Journal_of_Art_and_Design_=28IJAD=29/>, 7 (2). pp. 32-45. ISSN 2710-5776 https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/73
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic NX Arts in general
spellingShingle NX Arts in general
Kamarulzaman, Zulina
Shaari, Nazlina
A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari
description Modest fashion has become popular over the last decade and is promoted as the latest dressing style. Modest fashion is usually mistaken for Islamic wear, specifically in the Malaysian fashion industry. Malaysians' acceptance of the Islamic lifestyle started long ago, with the continuous adaptation of multiculturalism. This paper aims to determine modest fashion in the context of the Malaysian fashion industry. A systematic review of the published articles and literature was conducted to outline the concept of modest fashion and the relevant issues in modest fashion perspectives. The study identified five innovative components in its conceptual framework: beliefs, fashion expertise, management of business relationships (BRM), fashion culture, and social media influencers originating from modest fashion. The conceptual framework also included related keywords from past research. The findings in this study indicated a positive relationship between modest fashion and faith practices in Islam. The results implied a need for future research to study the acceptance of modest fashion as a dressing style among non-Muslim consumers in Western countries. This paper concludes that modest fashion has evolved into one of the mainstream fashion lines in the fashion world and is no longer seen as a conservative style of fashion.
format Article
author Kamarulzaman, Zulina
Shaari, Nazlina
author_facet Kamarulzaman, Zulina
Shaari, Nazlina
author_sort Kamarulzaman, Zulina
title A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari
title_short A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari
title_full A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari
title_fullStr A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari
title_full_unstemmed A review of modest fashion perspectives in the Malaysian fashion industry / Zulina Kamarulzaman and Nazlina Shaari
title_sort review of modest fashion perspectives in the malaysian fashion industry / zulina kamarulzaman and nazlina shaari
publisher Faculty of Art and Design
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/97513/1/97513.pdf
https://ir.uitm.edu.my/id/eprint/97513/
https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/73
_version_ 1804069884307439616
score 13.222552

Similar Items