A study of web-branding practices among Small-Medium Enterprises (SME) In Kuching / Thereasa Rose Keith

Malaysia is an international brand that must continue to be nurtured and actively developed. Branding is particularly important for small medium industries as it serves as a central nexus of communication between an enterprise and its customers where it helps to convey the message of their product a...

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Bibliographic Details
Main Author: Keith, Thereasa Rose
Format: Student Project
Language:English
Published: 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/97332/1/97332.pdf
https://ir.uitm.edu.my/id/eprint/97332/
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