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Buying behavior of working adult towards car / Mohd Ridzuan Osman

The purpose of this study is to determine the relationship between the variables of perceived value and the perceived quality towards working adult behavior on buying a car. This study is more focusing on their respondent behavior inclusive of buying behavior of the working adults towards their car...

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Main Author: Osman, Mohd Ridzuan
Format: Student Project
Language:English
Published: 2014
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/97252/1/97252.pdf
https://ir.uitm.edu.my/id/eprint/97252/
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id my.uitm.ir.97252
record_format eprints
spelling my.uitm.ir.972522024-06-23T15:31:14Z https://ir.uitm.edu.my/id/eprint/97252/ Buying behavior of working adult towards car / Mohd Ridzuan Osman Osman, Mohd Ridzuan Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this study is to determine the relationship between the variables of perceived value and the perceived quality towards working adult behavior on buying a car. This study is more focusing on their respondent behavior inclusive of buying behavior of the working adults towards their car preferences. In essence, the data collection had given an insight that working adult's preference on buying a car are based on the quality and perceived value. Furthermore, this study would be an another scope of consumer buying behavior had been explore in marketing research. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/97252/1/97252.pdf Buying behavior of working adult towards car / Mohd Ridzuan Osman. (2014) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Osman, Mohd Ridzuan
Buying behavior of working adult towards car / Mohd Ridzuan Osman
description The purpose of this study is to determine the relationship between the variables of perceived value and the perceived quality towards working adult behavior on buying a car. This study is more focusing on their respondent behavior inclusive of buying behavior of the working adults towards their car preferences. In essence, the data collection had given an insight that working adult's preference on buying a car are based on the quality and perceived value. Furthermore, this study would be an another scope of consumer buying behavior had been explore in marketing research.
format Student Project
author Osman, Mohd Ridzuan
author_facet Osman, Mohd Ridzuan
author_sort Osman, Mohd Ridzuan
title Buying behavior of working adult towards car / Mohd Ridzuan Osman
title_short Buying behavior of working adult towards car / Mohd Ridzuan Osman
title_full Buying behavior of working adult towards car / Mohd Ridzuan Osman
title_fullStr Buying behavior of working adult towards car / Mohd Ridzuan Osman
title_full_unstemmed Buying behavior of working adult towards car / Mohd Ridzuan Osman
title_sort buying behavior of working adult towards car / mohd ridzuan osman
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/97252/1/97252.pdf
https://ir.uitm.edu.my/id/eprint/97252/
_version_ 1802981122311716864
score 13.211869

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