Determination of parents purchasing behaviour towards 'fun food' for their children among staff UiTM Campus Kota Kinabalu Sabah / Muhammad Saifullah Musadad Ahmad Tamizi
The purpose of this study is to determined as well as to identify the relationship between the variables of packaging and the children influences over parents purchasing behaviors towards the Fun Food product. This study is more focusing on the parents purchasing behavior towards Fun Food product fo...
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| Main Authors: | , , , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97242/1/97242.pdf https://ir.uitm.edu.my/id/eprint/97242/ |
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