Green product purchase intention among young consumers in Kota Kinabalu, Sabah / Christina Corren Mahidal
This research aims to understand the determinants that influence purchase intention towards green product of young consumer groups among 18 to 28 years old. In this research, a total of 132 respondents were surveyed through self-administered questionnaire approach. The relationship between attitude,...
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| Format: | Student Project |
| Language: | English |
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2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/97222/1/97222.pdf https://ir.uitm.edu.my/id/eprint/97222/ |
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