A study of the customer perceptions and attitude towards counterfeit products / Sharon Joel Jimbai
The purpose of the research is to test the customer perception and attitude towards counterfeit products based on attitudes, subjective norms and price quality inference. The sample in this research was the staff of AARGYP Scientific and people who are working along Jalan Keretapi that had knowledge...
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/97067/1/97067.pdf https://ir.uitm.edu.my/id/eprint/97067/ |
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