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A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin

This study conducted to identify the awareness towards Marketing Communication Programs of Housing Town Development and Authority towards their commercial Project. Besides that, this study will also help the company to improve their marketing communication program to make Housing Town Development an...

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Main Author: Sotibin, Veronica
Format: Student Project
Language:English
Published: 2009
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/97012/1/97012.pdf
https://ir.uitm.edu.my/id/eprint/97012/
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id my.uitm.ir.97012
record_format eprints
spelling my.uitm.ir.970122024-06-18T04:33:16Z https://ir.uitm.edu.my/id/eprint/97012/ A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin Sotibin, Veronica Marketing This study conducted to identify the awareness towards Marketing Communication Programs of Housing Town Development and Authority towards their commercial Project. Besides that, this study will also help the company to improve their marketing communication program to make Housing Town Development and Authority become the first choice of their customer in purchasing housing and shophouse in the future. During my practical training period at Housing Town Development and Authority about 50 questionnaires has been distributed to customers oh Housing Town Development and Authority. In terms of data collection, descriptive research used to gather and collect data while sampling technique that has been used is convenience sampling. This study closed with recommendations that might help the company (Housing Town Development and Authority) to improve and enhance their marketing Communication Program in the future. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/97012/1/97012.pdf A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin. (2009) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Sotibin, Veronica
A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin
description This study conducted to identify the awareness towards Marketing Communication Programs of Housing Town Development and Authority towards their commercial Project. Besides that, this study will also help the company to improve their marketing communication program to make Housing Town Development and Authority become the first choice of their customer in purchasing housing and shophouse in the future. During my practical training period at Housing Town Development and Authority about 50 questionnaires has been distributed to customers oh Housing Town Development and Authority. In terms of data collection, descriptive research used to gather and collect data while sampling technique that has been used is convenience sampling. This study closed with recommendations that might help the company (Housing Town Development and Authority) to improve and enhance their marketing Communication Program in the future.
format Student Project
author Sotibin, Veronica
author_facet Sotibin, Veronica
author_sort Sotibin, Veronica
title A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin
title_short A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin
title_full A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin
title_fullStr A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin
title_full_unstemmed A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin
title_sort study on marketing communication program on commercial project of housing town development and authority in sabah / veronica sotibin
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/97012/1/97012.pdf
https://ir.uitm.edu.my/id/eprint/97012/
_version_ 1802981065480994816
score 13.211869

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