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Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan

The research paper is the final requirement for the final year student of Bachelor in Business Administration (Hons) Markeeting course. This study conducted in Kota Kinabalu area, entitled Public Awareness towards TM promotion that focused on TM Mobile Homeline Promotion. This research served three...

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Main Author: Adnan, Aziyanni
Format: Student Project
Language:English
Published: 2007
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/96274/1/96274.pdf
https://ir.uitm.edu.my/id/eprint/96274/
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spelling my.uitm.ir.962742024-06-11T16:46:41Z https://ir.uitm.edu.my/id/eprint/96274/ Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan Adnan, Aziyanni Marketing The research paper is the final requirement for the final year student of Bachelor in Business Administration (Hons) Markeeting course. This study conducted in Kota Kinabalu area, entitled Public Awareness towards TM promotion that focused on TM Mobile Homeline Promotion. This research served three main objectives; to identify the existence of TM Mobile Homeline, to identify the successful of TM Mobile Homeline and to identify the additional ways that can be used by TM to create promotion more attractive. The findings were made based on the data gathered through primary and secondary data. The research design used is the descriptive study and target population in this study is those people in Kota Kinabalu areas, the sampling frame is from Wawasan Plaza to Wisma Merdeka and Puri Warisan area. The sample size is consisting of 100 respondents in Wawasan Plaza to Wisma Merdeka and 50 respondents from Puri Warisan, and targets 120 completed returned. In analyzing the data, frequency distribution, percentage and cross tabulation were used. From the findings, majority of respondents aware an existence of the TM Mobile Homeline however the promotion activity still weak whereby the subscriber of TM Mobile Homeline still not achieve the target, it is because the number of respondents as a subscriber still fewer. The findings of this study, the comprehensive recommendations in order to increase the public awareness towards the TM promotion program, besides that additional ways to create attractive and an effective promotion. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/96274/1/96274.pdf Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan. (2007) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Adnan, Aziyanni
Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan
description The research paper is the final requirement for the final year student of Bachelor in Business Administration (Hons) Markeeting course. This study conducted in Kota Kinabalu area, entitled Public Awareness towards TM promotion that focused on TM Mobile Homeline Promotion. This research served three main objectives; to identify the existence of TM Mobile Homeline, to identify the successful of TM Mobile Homeline and to identify the additional ways that can be used by TM to create promotion more attractive. The findings were made based on the data gathered through primary and secondary data. The research design used is the descriptive study and target population in this study is those people in Kota Kinabalu areas, the sampling frame is from Wawasan Plaza to Wisma Merdeka and Puri Warisan area. The sample size is consisting of 100 respondents in Wawasan Plaza to Wisma Merdeka and 50 respondents from Puri Warisan, and targets 120 completed returned. In analyzing the data, frequency distribution, percentage and cross tabulation were used. From the findings, majority of respondents aware an existence of the TM Mobile Homeline however the promotion activity still weak whereby the subscriber of TM Mobile Homeline still not achieve the target, it is because the number of respondents as a subscriber still fewer. The findings of this study, the comprehensive recommendations in order to increase the public awareness towards the TM promotion program, besides that additional ways to create attractive and an effective promotion.
format Student Project
author Adnan, Aziyanni
author_facet Adnan, Aziyanni
author_sort Adnan, Aziyanni
title Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan
title_short Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan
title_full Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan
title_fullStr Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan
title_full_unstemmed Public awareness towards TM's promotion (TM Mobile Homeline) / Aziyanni Adnan
title_sort public awareness towards tm's promotion (tm mobile homeline) / aziyanni adnan
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/96274/1/96274.pdf
https://ir.uitm.edu.my/id/eprint/96274/
_version_ 1802981012217528320
score 13.211869

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