Effectiveness of Proton Sales promotion: the study in Kota Kinabalu / Irene Jonah @ Jimmy

This research paper is the final requirement for the final year student of Business Administration (Hons) Marketing. The research is conducted in Kota Kinabalu to identify weather the public are aware or the Proton sales promotion. The main objectives of the research are identifying factors that lea...

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Bibliographic Details
Main Author: Jonah @ Jimmy, Irene
Format: Student Project
Language:English
Published: 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/96205/1/96205.pdf
https://ir.uitm.edu.my/id/eprint/96205/
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