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A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam

The shopping centre represents one of the most socially influential forms of real estate. In relatively short time, the industry has changed national and international retail distribution systems, shopping habits the world over, and the character and growth of the communities and neighborhoods in wh...

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Bibliographic Details
Main Author: Adam, Marliana
Format: Thesis
Language:English
Published: 1998
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/96060/1/96060.PDF
https://ir.uitm.edu.my/id/eprint/96060/
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id my.uitm.ir.96060
record_format eprints
spelling my.uitm.ir.960602024-06-24T16:18:46Z https://ir.uitm.edu.my/id/eprint/96060/ A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam Adam, Marliana Malaysia The shopping centre represents one of the most socially influential forms of real estate. In relatively short time, the industry has changed national and international retail distribution systems, shopping habits the world over, and the character and growth of the communities and neighborhoods in which they are located. In order to increase their profit, PERNAMA has set up a neighborhood shopping centre at one of their target market places, which is Kern Wardieburn. The neighborhood shopping centre is called LAMANIAGA PERNAMA and acts as an anchor tenant. With the new concept, it is important to know how the customer perception towards the LAMANIAGA PERNAMA. This is because how the perception of the customer will influence their buying behavior. The customer will usually perceive towards the price, product availability, service provided and also on the store ambiance. 1998 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/96060/1/96060.PDF A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam. (1998) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Adam, Marliana
A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
description The shopping centre represents one of the most socially influential forms of real estate. In relatively short time, the industry has changed national and international retail distribution systems, shopping habits the world over, and the character and growth of the communities and neighborhoods in which they are located. In order to increase their profit, PERNAMA has set up a neighborhood shopping centre at one of their target market places, which is Kern Wardieburn. The neighborhood shopping centre is called LAMANIAGA PERNAMA and acts as an anchor tenant. With the new concept, it is important to know how the customer perception towards the LAMANIAGA PERNAMA. This is because how the perception of the customer will influence their buying behavior. The customer will usually perceive towards the price, product availability, service provided and also on the store ambiance.
format Thesis
author Adam, Marliana
author_facet Adam, Marliana
author_sort Adam, Marliana
title A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_short A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_full A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_fullStr A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_full_unstemmed A study on how far customer perception on Lamaniaga Pernama at Kem Wardieburn affect towards sales / Marliana Adam
title_sort study on how far customer perception on lamaniaga pernama at kem wardieburn affect towards sales / marliana adam
publishDate 1998
url https://ir.uitm.edu.my/id/eprint/96060/1/96060.PDF
https://ir.uitm.edu.my/id/eprint/96060/
_version_ 1802981087859703808
score 13.223943

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