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A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin

Malaysia as a tourist attraction has much to offer. It has natural attractions such as beaches, island, jungle and hill resorts as well as a rich cultural heritage and warm friendly people. It also has excellent infrastructures and a modern communcation system that enabled travelling easy and conven...

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Main Author: Kamaruddin, Zulkeply
Format: Student Project
Language:English
Published: 1992
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/96046/1/96046.PDF
https://ir.uitm.edu.my/id/eprint/96046/
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spelling my.uitm.ir.960462024-06-27T16:24:12Z https://ir.uitm.edu.my/id/eprint/96046/ A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin Kamaruddin, Zulkeply Malaysia Malaysia Malaysia as a tourist attraction has much to offer. It has natural attractions such as beaches, island, jungle and hill resorts as well as a rich cultural heritage and warm friendly people. It also has excellent infrastructures and a modern communcation system that enabled travelling easy and convenient. One of the TDC’s marketing objectives is to stipulate the growth of domestic tourism by promoting what is domestically available in terms of holidays attractions and special events. The 1992 Marketing Strategies is to focus on market development and penetration by increasing market share in primary market areas, market expension by identifying and tapping new target segments in primary market areas, increasing level of marketing activities in secondary market and appropriate image building especially targeted to the ’up-market’ segments. 1992 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/96046/1/96046.PDF A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin. (1992) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Kamaruddin, Zulkeply
A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin
description Malaysia as a tourist attraction has much to offer. It has natural attractions such as beaches, island, jungle and hill resorts as well as a rich cultural heritage and warm friendly people. It also has excellent infrastructures and a modern communcation system that enabled travelling easy and convenient. One of the TDC’s marketing objectives is to stipulate the growth of domestic tourism by promoting what is domestically available in terms of holidays attractions and special events. The 1992 Marketing Strategies is to focus on market development and penetration by increasing market share in primary market areas, market expension by identifying and tapping new target segments in primary market areas, increasing level of marketing activities in secondary market and appropriate image building especially targeted to the ’up-market’ segments.
format Student Project
author Kamaruddin, Zulkeply
author_facet Kamaruddin, Zulkeply
author_sort Kamaruddin, Zulkeply
title A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin
title_short A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin
title_full A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin
title_fullStr A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin
title_full_unstemmed A case study on advertising role for Project Makan Angin 1992 by Domestict Unit in Marketing Department TDC / Zulkeply Kamaruddin
title_sort case study on advertising role for project makan angin 1992 by domestict unit in marketing department tdc / zulkeply kamaruddin
publishDate 1992
url https://ir.uitm.edu.my/id/eprint/96046/1/96046.PDF
https://ir.uitm.edu.my/id/eprint/96046/
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score 13.211869

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