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A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali

This study was conducted to identify a study on the most suitable promotion tools to promote Abbott nutritional products that currently been used by the company as a guidance in their managing skills in having a better or systematic flow on doing the job or task given. The research design used is de...

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Main Author: Mahali, Saizul Farhan
Format: Student Project
Language:English
Published: 2009
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/95878/1/95878.pdf
https://ir.uitm.edu.my/id/eprint/95878/
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spelling my.uitm.ir.958782024-06-23T15:31:00Z https://ir.uitm.edu.my/id/eprint/95878/ A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali Mahali, Saizul Farhan Marketing This study was conducted to identify a study on the most suitable promotion tools to promote Abbott nutritional products that currently been used by the company as a guidance in their managing skills in having a better or systematic flow on doing the job or task given. The research design used is descriptive study and both primary and secondary data regarding the study were gathered. The target population of this study is the outlet owner and consumer according to their market and it has been selected by company. The sample consists of 150 respondents; the respondents are outlet owner and consumers were selected through convenience sampling. In analyzing the data, frequency distribution, percentage, and cross tabulation were used. The findings of this study revealed that the case study on the most suitable promotion tools to promote Abbott nutritional products. Finding and conclusion finally discussed. Towards the end of this study, a comprehensive suggestion and recommendations have been drawn to improve the company promotional tools in gaining the customers retention. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/95878/1/95878.pdf A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali. (2009) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Mahali, Saizul Farhan
A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali
description This study was conducted to identify a study on the most suitable promotion tools to promote Abbott nutritional products that currently been used by the company as a guidance in their managing skills in having a better or systematic flow on doing the job or task given. The research design used is descriptive study and both primary and secondary data regarding the study were gathered. The target population of this study is the outlet owner and consumer according to their market and it has been selected by company. The sample consists of 150 respondents; the respondents are outlet owner and consumers were selected through convenience sampling. In analyzing the data, frequency distribution, percentage, and cross tabulation were used. The findings of this study revealed that the case study on the most suitable promotion tools to promote Abbott nutritional products. Finding and conclusion finally discussed. Towards the end of this study, a comprehensive suggestion and recommendations have been drawn to improve the company promotional tools in gaining the customers retention.
format Student Project
author Mahali, Saizul Farhan
author_facet Mahali, Saizul Farhan
author_sort Mahali, Saizul Farhan
title A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali
title_short A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali
title_full A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali
title_fullStr A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali
title_full_unstemmed A study on the most suitable promotion tools to promote Abbott nutritional products / Saizul Farhan Mahali
title_sort study on the most suitable promotion tools to promote abbott nutritional products / saizul farhan mahali
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/95878/1/95878.pdf
https://ir.uitm.edu.my/id/eprint/95878/
_version_ 1802981084630089728
score 13.211869

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