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A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit

Internet technologies continue to revolutionize telecommunications markets. VoIP is another feature of high-tech telecommunication service that competes in this market. Organizations that provide this service need to analyze the problems regarding their product offering as well as their customers to...

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Main Author: Julit, Melisza
Format: Student Project
Language:English
Published: 2006
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/95201/1/95201.pdf
https://ir.uitm.edu.my/id/eprint/95201/
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id my.uitm.ir.95201
record_format eprints
spelling my.uitm.ir.952012024-05-30T15:09:21Z https://ir.uitm.edu.my/id/eprint/95201/ A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit Julit, Melisza Marketing Internet technologies continue to revolutionize telecommunications markets. VoIP is another feature of high-tech telecommunication service that competes in this market. Organizations that provide this service need to analyze the problems regarding their product offering as well as their customers to map their strategies for the emerging telecommunication market. A successful business and satisfy customer begin with a good marketing strategies. This study attempts to explore VoIP service marketing strategy by ARZ Network in term of their product and pricing strategy. Four key factors are important in providing VOIP/IP-telephony. These include voice quality, call quality, service quality, and usability of supplementary services. Customers encounter problems regarding with these key factors when using the ARZ Network service. Moreover, pricing strategy influenced customers to keep on subscribing the network service. Customers view call rates and quality as a priority in choosing telephony network service. Due to the scenario, customers are lack of information when it comes to product knowledge. This study shows that ARZ Network providing high call rates with low quality service. A good marketing strategy is required to improve VoIP service. 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/95201/1/95201.pdf A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit. (2006) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Julit, Melisza
A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit
description Internet technologies continue to revolutionize telecommunications markets. VoIP is another feature of high-tech telecommunication service that competes in this market. Organizations that provide this service need to analyze the problems regarding their product offering as well as their customers to map their strategies for the emerging telecommunication market. A successful business and satisfy customer begin with a good marketing strategies. This study attempts to explore VoIP service marketing strategy by ARZ Network in term of their product and pricing strategy. Four key factors are important in providing VOIP/IP-telephony. These include voice quality, call quality, service quality, and usability of supplementary services. Customers encounter problems regarding with these key factors when using the ARZ Network service. Moreover, pricing strategy influenced customers to keep on subscribing the network service. Customers view call rates and quality as a priority in choosing telephony network service. Due to the scenario, customers are lack of information when it comes to product knowledge. This study shows that ARZ Network providing high call rates with low quality service. A good marketing strategy is required to improve VoIP service.
format Student Project
author Julit, Melisza
author_facet Julit, Melisza
author_sort Julit, Melisza
title A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit
title_short A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit
title_full A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit
title_fullStr A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit
title_full_unstemmed A study on marketing strategy by ARZ Network focuses on Kota Kinabalu area / Melisza Julit
title_sort study on marketing strategy by arz network focuses on kota kinabalu area / melisza julit
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/95201/1/95201.pdf
https://ir.uitm.edu.my/id/eprint/95201/
_version_ 1800726738699812864
score 13.211869

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