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K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin

This study aims to investigate the determinant of Generation-Z (Gen-Z) attitude and behavior towards Korean makeover artist (KMA) in social media. Currently the major wide-ranging of Korean Hallayu is used as a mechanism and tools of makeover by using the social media as the medium of transmission o...

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Main Author: Zainuddin, Nor Ain
Format: Thesis
Language:English
Published: 2019
Online Access:https://ir.uitm.edu.my/id/eprint/95152/1/95152.pdf
https://ir.uitm.edu.my/id/eprint/95152/
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spelling my.uitm.ir.951522024-09-09T07:50:17Z https://ir.uitm.edu.my/id/eprint/95152/ K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin Zainuddin, Nor Ain This study aims to investigate the determinant of Generation-Z (Gen-Z) attitude and behavior towards Korean makeover artist (KMA) in social media. Currently the major wide-ranging of Korean Hallayu is used as a mechanism and tools of makeover by using the social media as the medium of transmission of the KMA towards Gen-Z. This study is to explore the understanding the power of KMA and effect towards GenZ especially in the obsession of makeover itself. Stimulation from the media also sparked the problem of imitating chronic behavior among adolescents especially Generation Z. The development of KMA is the premise of the material being viewed and effortlessly accessible in the media brought by the Korean wave. This has made young people devour Korean review materials as a medium to take in a specific style and then made it a practice in their daily lives. However, the power of social media created by the human creativity remain as a focal for social interaction and worldwide influence around us. Quantitative methodology was used as the methodology and research design for the 249 samples was created by constructing a questionnaire as an instrument for data collection. From there, only 192 respondents answered through hardcopy questionnaire, and while only 57 online respondents have answered the softcopy Google Forms questionnaire. 2019 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/95152/1/95152.pdf K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin. (2019) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/95152.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This study aims to investigate the determinant of Generation-Z (Gen-Z) attitude and behavior towards Korean makeover artist (KMA) in social media. Currently the major wide-ranging of Korean Hallayu is used as a mechanism and tools of makeover by using the social media as the medium of transmission of the KMA towards Gen-Z. This study is to explore the understanding the power of KMA and effect towards GenZ especially in the obsession of makeover itself. Stimulation from the media also sparked the problem of imitating chronic behavior among adolescents especially Generation Z. The development of KMA is the premise of the material being viewed and effortlessly accessible in the media brought by the Korean wave. This has made young people devour Korean review materials as a medium to take in a specific style and then made it a practice in their daily lives. However, the power of social media created by the human creativity remain as a focal for social interaction and worldwide influence around us. Quantitative methodology was used as the methodology and research design for the 249 samples was created by constructing a questionnaire as an instrument for data collection. From there, only 192 respondents answered through hardcopy questionnaire, and while only 57 online respondents have answered the softcopy Google Forms questionnaire.
format Thesis
author Zainuddin, Nor Ain
spellingShingle Zainuddin, Nor Ain
K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
author_facet Zainuddin, Nor Ain
author_sort Zainuddin, Nor Ain
title K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_short K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_full K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_fullStr K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_full_unstemmed K-culture as determinants of gen-z attitude towards korean makeover artist in social media / Nor Ain Zainuddin
title_sort k-culture as determinants of gen-z attitude towards korean makeover artist in social media / nor ain zainuddin
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/95152/1/95152.pdf
https://ir.uitm.edu.my/id/eprint/95152/
_version_ 1811596711739523072
score 13.211869

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