Cover Image

GDG513 : Copywriting in communication design / College of Creative Arts

This course will expose the students to the in-depth knowledge of effective communication through writing skills that promote a person, product, business, opinion or idea with the ultimate intention of having the reader take some form of action. The students will learn to understand the client’s bri...

Full description

Saved in:
Bibliographic Details
Main Author: UiTM, College of Creative Arts
Format: Teaching Resource
Language:English
Published: Universiti Teknologi MARA (UiTM)
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/94944/1/94944.pdf
https://ir.uitm.edu.my/id/eprint/94944/
https://aims.uitm.edu.my/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.94944
record_format eprints
spelling my.uitm.ir.949442024-05-10T08:02:50Z https://ir.uitm.edu.my/id/eprint/94944/ GDG513 : Copywriting in communication design / College of Creative Arts UiTM, College of Creative Arts Curriculum Universiti Teknologi MARA This course will expose the students to the in-depth knowledge of effective communication through writing skills that promote a person, product, business, opinion or idea with the ultimate intention of having the reader take some form of action. The students will learn to understand the client’s brief, do creative strategy for TVC, Radio Prints, communication strategy, body copy, slogans, headlines, taglines and other written material incorporated in to advertising media. Words and ideas can be contributed to print ads, mail order, catalogs, billboards, brochures, postcards. The copywriting for various discipline is also incorporated in the field of Illustration, Corporate Identity and Multimedia. Universiti Teknologi MARA (UiTM) Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/94944/1/94944.pdf GDG513 : Copywriting in communication design / College of Creative Arts. [Teaching Resource] https://aims.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, College of Creative Arts
GDG513 : Copywriting in communication design / College of Creative Arts
description This course will expose the students to the in-depth knowledge of effective communication through writing skills that promote a person, product, business, opinion or idea with the ultimate intention of having the reader take some form of action. The students will learn to understand the client’s brief, do creative strategy for TVC, Radio Prints, communication strategy, body copy, slogans, headlines, taglines and other written material incorporated in to advertising media. Words and ideas can be contributed to print ads, mail order, catalogs, billboards, brochures, postcards. The copywriting for various discipline is also incorporated in the field of Illustration, Corporate Identity and Multimedia.
format Teaching Resource
author UiTM, College of Creative Arts
author_facet UiTM, College of Creative Arts
author_sort UiTM, College of Creative Arts
title GDG513 : Copywriting in communication design / College of Creative Arts
title_short GDG513 : Copywriting in communication design / College of Creative Arts
title_full GDG513 : Copywriting in communication design / College of Creative Arts
title_fullStr GDG513 : Copywriting in communication design / College of Creative Arts
title_full_unstemmed GDG513 : Copywriting in communication design / College of Creative Arts
title_sort gdg513 : copywriting in communication design / college of creative arts
publisher Universiti Teknologi MARA (UiTM)
url https://ir.uitm.edu.my/id/eprint/94944/1/94944.pdf
https://ir.uitm.edu.my/id/eprint/94944/
https://aims.uitm.edu.my/
_version_ 1800100631756668928
score 13.211869

Similar Items