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Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]

Malaysia boasts a plethora of picturesque and unspoiled locations that serve as ideal settings for recreational pursuits, while also offering a rich tapestry of cultural diversity that entices visitors to explore the country. Tourists from around the world are captivated by the diverse cultural acti...

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Main Authors: Mathaias Morision, Nur Shayla Imani, Mohd Darus, Nur Fadiah Izzati, Abdul Aziz, Azdel, Zain, Razlan Adli, Adzmy, Azahar, Abd Patah, Mohd Onn Rashdi
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023
Subjects:
Telecommunication
Online Access:https://ir.uitm.edu.my/id/eprint/94909/1/94909.pdf
https://ir.uitm.edu.my/id/eprint/94909/
https://www.jthca.org/
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spelling my.uitm.ir.949092024-05-21T07:08:43Z https://ir.uitm.edu.my/id/eprint/94909/ Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.] jthca Mathaias Morision, Nur Shayla Imani Mohd Darus, Nur Fadiah Izzati Abdul Aziz, Azdel Zain, Razlan Adli Adzmy, Azahar Abd Patah, Mohd Onn Rashdi Telecommunication Malaysia boasts a plethora of picturesque and unspoiled locations that serve as ideal settings for recreational pursuits, while also offering a rich tapestry of cultural diversity that entices visitors to explore the country. Tourists from around the world are captivated by the diverse cultural activities and iconic landmarks that embody the rich heritage and ancient civilizations of Malaysia. Tourism is a multifaceted phenomenon encompassing social, cultural, and economic dimensions, involving the displacement of individuals to foreign countries or destinations beyond their customary surroundings, driven by personal or business/professional motivations. This adaptability is crucial to guarantee customer happiness, safety, and overall enjoyment. Consequently, travellers have increasingly relied upon websites as primary sources for acquiring pertinent information, while also utilizing social media platforms for various purposes. Therefore, this study explored the three main important facets of social media reviews including quality, quantity, and credibility reviews. A total of 140 responses were recorded through a selfadministered questionnaire survey. Findings found a significant effect of the reviews on travellers’ purchase decision. The findings of this research will provide the tourism industry with a deeper comprehension of the influence exerted by social media reviews on their business operations and its importance in influencing travellers’ decisions. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/94909/1/94909.pdf Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]. (2023) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 15 (2). pp. 135-153. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Telecommunication
spellingShingle Telecommunication
Mathaias Morision, Nur Shayla Imani
Mohd Darus, Nur Fadiah Izzati
Abdul Aziz, Azdel
Zain, Razlan Adli
Adzmy, Azahar
Abd Patah, Mohd Onn Rashdi
Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]
description Malaysia boasts a plethora of picturesque and unspoiled locations that serve as ideal settings for recreational pursuits, while also offering a rich tapestry of cultural diversity that entices visitors to explore the country. Tourists from around the world are captivated by the diverse cultural activities and iconic landmarks that embody the rich heritage and ancient civilizations of Malaysia. Tourism is a multifaceted phenomenon encompassing social, cultural, and economic dimensions, involving the displacement of individuals to foreign countries or destinations beyond their customary surroundings, driven by personal or business/professional motivations. This adaptability is crucial to guarantee customer happiness, safety, and overall enjoyment. Consequently, travellers have increasingly relied upon websites as primary sources for acquiring pertinent information, while also utilizing social media platforms for various purposes. Therefore, this study explored the three main important facets of social media reviews including quality, quantity, and credibility reviews. A total of 140 responses were recorded through a selfadministered questionnaire survey. Findings found a significant effect of the reviews on travellers’ purchase decision. The findings of this research will provide the tourism industry with a deeper comprehension of the influence exerted by social media reviews on their business operations and its importance in influencing travellers’ decisions.
format Article
author Mathaias Morision, Nur Shayla Imani
Mohd Darus, Nur Fadiah Izzati
Abdul Aziz, Azdel
Zain, Razlan Adli
Adzmy, Azahar
Abd Patah, Mohd Onn Rashdi
author_facet Mathaias Morision, Nur Shayla Imani
Mohd Darus, Nur Fadiah Izzati
Abdul Aziz, Azdel
Zain, Razlan Adli
Adzmy, Azahar
Abd Patah, Mohd Onn Rashdi
author_sort Mathaias Morision, Nur Shayla Imani
title Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]
title_short Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]
title_full Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]
title_fullStr Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]
title_full_unstemmed Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]
title_sort digital marketing impact on tourism destination in malaysia: the role of social media reviews / nur shayla imani mathaias morision ... [et al.]
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/94909/1/94909.pdf
https://ir.uitm.edu.my/id/eprint/94909/
https://www.jthca.org/
_version_ 1800100678834585600
score 13.211869

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