A conceptual framework for enhancing brand resonance of specialty fashion brands / Faizan Abd Jabar and Mohd Nazri Mohd Noor
In today's highly competitive marketplace, building strong brand resonance has become an essential aspect of brand management for companies operating in various industries. In the specialty fashion sector, where consumers have diverse choices, building brand resonance has become particularly cr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Selangor
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/94793/1/94793.pdf https://ir.uitm.edu.my/id/eprint/94793/ https://journal.uitm.edu.my/ojs/index.php/JEEIR |
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