Staff View: Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]

Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]

This study investigates the influence of seven motivational factors on pandemic giving. As COVID-19 struck, many philanthropic donations were initiated in the form of fundraising, and surprisingly, the collections were enormous, even within a limited timeframe. However, such situation is limitedly r...

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Main Authors:	Ishak, Amal Hayati, Awang, Salwa Amirah, Yahaya, Muhamad Hasif, Sahri, Mardhiyyah, Moidin, Shofiyyah
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Selangor 2023
Subjects:	Communicable diseases and public health
Online Access:	https://ir.uitm.edu.my/id/eprint/94758/1/94758.pdf https://ir.uitm.edu.my/id/eprint/94758/ http://myjms.mohe.gov.my/index.php/JEEIR
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id	my.uitm.ir.94758
record_format	eprints
spelling	my.uitm.ir.947582024-05-30T09:06:21Z https://ir.uitm.edu.my/id/eprint/94758/ Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.] jeeir Ishak, Amal Hayati Awang, Salwa Amirah Yahaya, Muhamad Hasif Sahri, Mardhiyyah Moidin, Shofiyyah Communicable diseases and public health This study investigates the influence of seven motivational factors on pandemic giving. As COVID-19 struck, many philanthropic donations were initiated in the form of fundraising, and surprisingly, the collections were enormous, even within a limited timeframe. However, such situation is limitedly researched, albeit it may help to improve the approach and strategies of charity organisations in increasing fund collection. Thus, adopting the Theory of Planned Behaviour (TPB), this study analyses three core components of TPB; attitude, subjective norms and perceived behavioural control, together with another four variables hypothesized to influence giving behaviour; altruism, trust, religiosity and financial wellness. A survey was administered via convenient purposive sampling to test the hypotheses using logistic regression. Findings indicate that cash was the highest option of giving followed by food, manpower, equipment, expertise, and others. Findings also revealed that intention, number of dependents and monthly saving as the best predictor in influencing pandemic giving behaviour among Muslims especially for cash, equipment and expertise giving. Hence, this study suggests charity marketers to focus on strategies that will increase the intention and appropriately target the groups who are willing to contribute. Universiti Teknologi MARA Selangor 2023-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/94758/1/94758.pdf Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]. (2023) Journal of Emerging Economies & Islamic Research <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_=26_Islamic_Research/>, 11 (3). pp. 1-20. ISSN 2289-2559 http://myjms.mohe.gov.my/index.php/JEEIR
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Communicable diseases and public health
spellingShingle	Communicable diseases and public health Ishak, Amal Hayati Awang, Salwa Amirah Yahaya, Muhamad Hasif Sahri, Mardhiyyah Moidin, Shofiyyah Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]
description	This study investigates the influence of seven motivational factors on pandemic giving. As COVID-19 struck, many philanthropic donations were initiated in the form of fundraising, and surprisingly, the collections were enormous, even within a limited timeframe. However, such situation is limitedly researched, albeit it may help to improve the approach and strategies of charity organisations in increasing fund collection. Thus, adopting the Theory of Planned Behaviour (TPB), this study analyses three core components of TPB; attitude, subjective norms and perceived behavioural control, together with another four variables hypothesized to influence giving behaviour; altruism, trust, religiosity and financial wellness. A survey was administered via convenient purposive sampling to test the hypotheses using logistic regression. Findings indicate that cash was the highest option of giving followed by food, manpower, equipment, expertise, and others. Findings also revealed that intention, number of dependents and monthly saving as the best predictor in influencing pandemic giving behaviour among Muslims especially for cash, equipment and expertise giving. Hence, this study suggests charity marketers to focus on strategies that will increase the intention and appropriately target the groups who are willing to contribute.
format	Article
author	Ishak, Amal Hayati Awang, Salwa Amirah Yahaya, Muhamad Hasif Sahri, Mardhiyyah Moidin, Shofiyyah
author_facet	Ishak, Amal Hayati Awang, Salwa Amirah Yahaya, Muhamad Hasif Sahri, Mardhiyyah Moidin, Shofiyyah
author_sort	Ishak, Amal Hayati
title	Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]
title_short	Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]
title_full	Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]
title_fullStr	Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]
title_full_unstemmed	Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]
title_sort	predicting the determinants of pandemic giving among muslims in malaysia using the extended tpb model via logistic regression / amal hayati ishak ... [et al.]
publisher	Universiti Teknologi MARA Selangor
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/94758/1/94758.pdf https://ir.uitm.edu.my/id/eprint/94758/ http://myjms.mohe.gov.my/index.php/JEEIR
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score	13.211869

Predicting the determinants of pandemic giving among Muslims in Malaysia using the extended TPB Model via logistic regression / Amal Hayati Ishak ... [et al.]

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