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The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar

Marketing communication is a systematic relationship between a business and its market. There are twelve different communication tools available to the marketer: personal selling, advertising, sales promotion, direct marketing, public relations, sponsorship, exhibitions, packaging, point-of-sale and...

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Main Authors: Yoag, Cherrycia, James Arik, Marylyn, A. Omar @ Amar, Siti Zarohana
Format: Thesis
Language:English
Published: 2008
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/94527/1/94527.pdf
https://ir.uitm.edu.my/id/eprint/94527/
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id my.uitm.ir.94527
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spelling my.uitm.ir.945272024-05-05T23:52:25Z https://ir.uitm.edu.my/id/eprint/94527/ The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar Yoag, Cherrycia James Arik, Marylyn A. Omar @ Amar, Siti Zarohana Marketing Marketing communication is a systematic relationship between a business and its market. There are twelve different communication tools available to the marketer: personal selling, advertising, sales promotion, direct marketing, public relations, sponsorship, exhibitions, packaging, point-of-sale and merchandising, the Internet, word of mouth and corporate identity. These communication tools constitute the marketing communication mix. The objective of the study is to see the relationship between marketing communication and product awareness in the case study company namely Desa Cattle Sdn Bhd. This paper also presents the findings of an observation study of consumer and non consumer of Desa Cattle Sdn Bhd It focuses on the customer profile and preferences of ways of effective advertisement of these two observed groups. The results of the study indicated many similarities in the preference of media and opinion on current Desa Cattle Sdn marketing communications. 2008 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/94527/1/94527.pdf The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Sabah.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Yoag, Cherrycia
James Arik, Marylyn
A. Omar @ Amar, Siti Zarohana
The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
description Marketing communication is a systematic relationship between a business and its market. There are twelve different communication tools available to the marketer: personal selling, advertising, sales promotion, direct marketing, public relations, sponsorship, exhibitions, packaging, point-of-sale and merchandising, the Internet, word of mouth and corporate identity. These communication tools constitute the marketing communication mix. The objective of the study is to see the relationship between marketing communication and product awareness in the case study company namely Desa Cattle Sdn Bhd. This paper also presents the findings of an observation study of consumer and non consumer of Desa Cattle Sdn Bhd It focuses on the customer profile and preferences of ways of effective advertisement of these two observed groups. The results of the study indicated many similarities in the preference of media and opinion on current Desa Cattle Sdn marketing communications.
format Thesis
author Yoag, Cherrycia
James Arik, Marylyn
A. Omar @ Amar, Siti Zarohana
author_facet Yoag, Cherrycia
James Arik, Marylyn
A. Omar @ Amar, Siti Zarohana
author_sort Yoag, Cherrycia
title The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_short The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_full The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_fullStr The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_full_unstemmed The relationship between marketing communication and product awareness : a case study of Desa Cattle Sdn Bhd Company, Sabah / Cherrycia Yoag, Marylyn James Arik, Siti Zarohana A. Omar @ Amar
title_sort relationship between marketing communication and product awareness : a case study of desa cattle sdn bhd company, sabah / cherrycia yoag, marylyn james arik, siti zarohana a. omar @ amar
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/94527/1/94527.pdf
https://ir.uitm.edu.my/id/eprint/94527/
_version_ 1800100610324824064
score 13.211869

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