Classification and visualization of E-commerce product reviews comparison using support vector machine / Nuwairah Aimi Ahmad Kushairi, Khyrina Airin Fariza Abu Samah and Nurul Atirah Ahmad

E-commerce is significantly growing as a platform for online shopping, offering convenience and costsaving benefits. Especially in Malaysia, Shopee is one of the leading e-commerce platforms. These days, online product reviews play a crucial role in influencing consumer behaviour by building trust,...

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Main Authors: Ahmad Kushairi, Nuwairah Aimi, Abu Samah, Airin Fariza, Ahmad, Nurul Atirah
格式: Book Section
语言:English
出版: Faculty of Computer and Mathematical Sciences 2023
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在线阅读:https://ir.uitm.edu.my/id/eprint/94178/1/94178.pdf
https://ir.uitm.edu.my/id/eprint/94178/
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