Kiddybles / Anis Maisarah Faizal
Founded by Rosmawati bt. Shamsudin on July 14, 2017, Kiddybles is a visionary brand committed to revolutionizing children's snacking habits. Operating from its headquarters at Lot 1558, Kg Kok Keli 1, 16040 Tumpat, Kelantan, Kiddybles embodies a mission to provide nutritious and delightful snac...
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| Format: | Book Section |
| Language: | English |
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College of Creative Arts, Universiti Teknologi MARA, Kedah
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/92894/1/92894.pdf https://ir.uitm.edu.my/id/eprint/92894/ |
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| Summary: | Founded by Rosmawati bt. Shamsudin on July 14, 2017, Kiddybles is a visionary brand committed to revolutionizing children's snacking habits. Operating from its headquarters at Lot 1558, Kg Kok Keli 1, 16040 Tumpat, Kelantan, Kiddybles embodies a mission to provide nutritious and delightful snacking options for kids. Kiddybles operates under the umbrella of Nr.Kidsstore, an innovative online shop specializing in snacks and various home supplies. At the heart of Kiddybles is a dedication to reshaping the narrative of children's snacks by introducing a line of vegetable chips that not only tantalize taste buds but also contribute to the well-being of growing minds and bodies. Kiddybles is not just a brand; it's a movement towards fostering healthier habits, one vegetable chip at a time. Kiddybles, despite its commendable mission to revolutionize children's snacking with nutritious vegetable chips, faces several challenges that hinder its market penetration and appeal to the target audience. The absence of a distinctive logo, plain packaging design, limited promotional activities, and an overall lack of attractiveness for kids and teenagers contribute to the brand's struggles in gaining widespread recognition and consumer acceptance. Thus, Kiddybles can transform its image, making the brand more appealing to its target audience. The combination of a distinctive logo, vibrant packaging, illustrative promotions, and an enticing concept like Vegetable Bites can position Kiddybles as a go-to choose for healthy and enjoyable snacking for kids and teenagers. Kiddybles can undergo a comprehensive transformation that addresses the identified challenges and positions the brand as an exciting and health-conscious choice for kids and teenagers. Such as conducting market research to understand current design trends and preferences among the target audience, developing a comprehensive content calendar for social media platforms, incorporating visually striking illustrations and graphics, or developing gamified content or mobile apps related to VegeBites, providing an interactive and enjoyable experience for the target audience. Kiddybles' design hope lies in transforming its visual identity into a beacon of health, happiness, and creativity. By embracing vibrant designs, interactive experiences, and a commitment to education, this hopeful design vision represents Kiddybles' dedication to shaping a future where healthy habits are synonymous with joy and excitement. In a Nutshell Kiddybles will improve its visual identity into a beacon of health, happiness, and creativity. The brand aspires to not just provide snacks but to be a positive influence on the journey of every child and teenager, where healthy habits intertwine seamlessly with joy and excitement. |
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