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ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang

This study is to determine the customer acceptance towards ASNB unit trust funds in Kuching City. The factors for independent variables are awareness on unit trust investment, the benefits of investing in unit trust, customer perception and customer satisfaction towards ASNB products are expected to...

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Main Author: Abang, Norashikin
Format: Thesis
Language:English
Published: 2010
Subjects:
H Social Sciences (General)
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/92702/1/92702.pdf
https://ir.uitm.edu.my/id/eprint/92702/
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spelling my.uitm.ir.927022024-03-22T08:02:59Z https://ir.uitm.edu.my/id/eprint/92702/ ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang Abang, Norashikin H Social Sciences (General) Study and teaching. Research This study is to determine the customer acceptance towards ASNB unit trust funds in Kuching City. The factors for independent variables are awareness on unit trust investment, the benefits of investing in unit trust, customer perception and customer satisfaction towards ASNB products are expected to influence the customer acceptance towards ASNB products. Pearson Correlation analysis is used to determine the difference between independent and dependent variables. The finding reveals that all independent variables do influence the customer acceptance on ASNB products. Reliability, frequency and descriptive analysis also used and based on the findings of the analysis, it seems that majority of the respondents come from those age 30 to 50 years old with income range from RM1,000 to RM3,000. This indicates that this group are satisfied and accept ASNB unit trust funds in Kuching City. 2010 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/92702/1/92702.pdf ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang. (2010) Degree thesis, thesis, Universiti Teknologi MARA Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
spellingShingle H Social Sciences (General)
Study and teaching. Research
Abang, Norashikin
ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
description This study is to determine the customer acceptance towards ASNB unit trust funds in Kuching City. The factors for independent variables are awareness on unit trust investment, the benefits of investing in unit trust, customer perception and customer satisfaction towards ASNB products are expected to influence the customer acceptance towards ASNB products. Pearson Correlation analysis is used to determine the difference between independent and dependent variables. The finding reveals that all independent variables do influence the customer acceptance on ASNB products. Reliability, frequency and descriptive analysis also used and based on the findings of the analysis, it seems that majority of the respondents come from those age 30 to 50 years old with income range from RM1,000 to RM3,000. This indicates that this group are satisfied and accept ASNB unit trust funds in Kuching City.
format Thesis
author Abang, Norashikin
author_facet Abang, Norashikin
author_sort Abang, Norashikin
title ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_short ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_full ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_fullStr ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_full_unstemmed ASNB unit trusts funds: a case study on investor acceptance towards ASNB unit trust funds / Norashikin Abang
title_sort asnb unit trusts funds: a case study on investor acceptance towards asnb unit trust funds / norashikin abang
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/92702/1/92702.pdf
https://ir.uitm.edu.my/id/eprint/92702/
_version_ 1794641518428946432
score 13.211869

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