Chocomond / Amira Sahira Abdul Wahab
Chocomond, established in 2022 under the guidance of Nursherinna binti Ismail, introduces a delectable masterpiece known as "Coklat Badam Crunchy" skillfully blending the richness of almonds, cashews, and peanuts. The product has an enticing flavor profile, however the brand has problems w...
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| Format: | Book Section |
| Language: | English |
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College of Creative Arts, Universiti Teknologi MARA, Kedah
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/92655/1/92655.pdf https://ir.uitm.edu.my/id/eprint/92655/ |
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| Summary: | Chocomond, established in 2022 under the guidance of Nursherinna binti Ismail, introduces a delectable masterpiece known as "Coklat Badam Crunchy" skillfully blending the richness of almonds, cashews, and peanuts. The product has an enticing flavor profile, however the brand has problems with its unattractive logo that is only made of text, no tagline, a minimal social media presence for marketing purposes, and generic packaging. A thorough revival approach is suggested to get beyond these obstacles. Rebranding the product as "Crunchy Almond Chocolate," making eye-catching promotional products, designing distinctive and enticing product packaging, and coming up with an intriguing tagline are all part of this. The use of vivid and upbeat colors is intended to particularly appeal to the target audience of kids in the 10–12 age range. These tactical improvements are subtly incorporated into a variety of media, including commercial videos, business collateral, the official website, and advertising. In essence, kids between the ages of 10 and 12 will find this strategic redesign quite intriguing. The incorporation of a catchy tagline, appealing packaging, and lively branding not only addresses existing challenges but positions Chocomond’s “Coklat Badam Crunchy" as a coveted treat among the discerning preferences of young consumers. The rejuvenated marketing strategy ensures that Chocomond stands out in the competitive chocolate landscape, promising to become the preferred choice for a delightful and unforgettable chocolate experience for the youthful audience. |
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