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The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin

Z.M Records is an owner/ manager small business company recognized as a first recording company here in Sarawak especially in Kuching area. This company was established in January 2004 and this is the first company that is managed wholly by a Bumiputera group. Presently, there are signs that it is f...

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Bibliographic Details
Main Author: Awang Hussin, Awang Suffian
Format: Thesis
Language:English
Published: 2004
Subjects:
H Social Sciences (General)
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/92583/1/92583.pdf
https://ir.uitm.edu.my/id/eprint/92583/
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spelling my.uitm.ir.925832024-03-14T02:46:20Z https://ir.uitm.edu.my/id/eprint/92583/ The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin Awang Hussin, Awang Suffian H Social Sciences (General) Study and teaching. Research Z.M Records is an owner/ manager small business company recognized as a first recording company here in Sarawak especially in Kuching area. This company was established in January 2004 and this is the first company that is managed wholly by a Bumiputera group. Presently, there are signs that it is facing difficulty in managing their adverting and promotion activities in order to increase the selling of the album and enhance the popularity of their artists in our local market. This project examines the marketing problems currently faced by the company and to offer solutions and recommendations to the company. This study involves examinations ofthe effectiveness of advertising, promotions activities and analyzes the customer satisfaction toward their product. 2004 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/92583/1/92583.pdf The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin. (2004) Degree thesis, thesis, Universiti Teknologi MARA Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
spellingShingle H Social Sciences (General)
Study and teaching. Research
Awang Hussin, Awang Suffian
The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
description Z.M Records is an owner/ manager small business company recognized as a first recording company here in Sarawak especially in Kuching area. This company was established in January 2004 and this is the first company that is managed wholly by a Bumiputera group. Presently, there are signs that it is facing difficulty in managing their adverting and promotion activities in order to increase the selling of the album and enhance the popularity of their artists in our local market. This project examines the marketing problems currently faced by the company and to offer solutions and recommendations to the company. This study involves examinations ofthe effectiveness of advertising, promotions activities and analyzes the customer satisfaction toward their product.
format Thesis
author Awang Hussin, Awang Suffian
author_facet Awang Hussin, Awang Suffian
author_sort Awang Hussin, Awang Suffian
title The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_short The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_full The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_fullStr The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_full_unstemmed The effectiveness of advertising and promotion activities: a case study of Z.M Records, Kuching (Da Last Matazz) / Awang Suffian Awang Hussin
title_sort effectiveness of advertising and promotion activities: a case study of z.m records, kuching (da last matazz) / awang suffian awang hussin
publishDate 2004
url https://ir.uitm.edu.my/id/eprint/92583/1/92583.pdf
https://ir.uitm.edu.my/id/eprint/92583/
_version_ 1794641506679652352
score 13.223943

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