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Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah

As the world rapidly advances into the digital age, powered by groundbreaking technologies such as artificial intelligence (AI), the landscape of various industries continues to transform. Communication, being an essential pillar of societal progress, is no exception. Let’s explore the opportunities...

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Main Authors: Ramlan, Muhammad Azril Izuan, Khairul Anuar, Nurliyana Kamilah
Format: Monograph
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2023
Subjects:
Collections of general literature
Online Access:https://ir.uitm.edu.my/id/eprint/92134/1/92134.pdf
https://ir.uitm.edu.my/id/eprint/92134/
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id my.uitm.ir.92134
record_format eprints
spelling my.uitm.ir.921342024-03-08T08:55:02Z https://ir.uitm.edu.my/id/eprint/92134/ Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah Ramlan, Muhammad Azril Izuan Khairul Anuar, Nurliyana Kamilah Collections of general literature As the world rapidly advances into the digital age, powered by groundbreaking technologies such as artificial intelligence (AI), the landscape of various industries continues to transform. Communication, being an essential pillar of societal progress, is no exception. Let’s explore the opportunities and challenges that communications graduates may face in their professional journeys in the era of AI and ever-changing technology. First and foremost, AI has evidently revolutionised the way we communicate, enabling more efficient and personalised interactions across various platforms. Its algorithms have significantly improved the capabilities of virtual assistants and chatbots, making them capable of understanding and responding to human language with remarkable accuracy and context sensitivity. This technology has opened up new avenues for communications professionals to engage with audiences and deliver tailored messages. With AI algorithms becoming increasingly sophisticated, communications graduates can leverage these advancements to create compelling and personalised content at any scale. AI-generated tools can analyse vast amounts of data and generate data-driven insights to inform content strategy, optimise social media campaigns, and even create automated content. This allows communications professionals to focus more on strategy and creativity, while AI handles routine tasks, thereby boosting productivity and efficiency. With the right balance, AI would be beneficial to communications graduates not just personally, but professionally as well. Universiti Teknologi MARA, Negeri Sembilan 2023 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/92134/1/92134.pdf Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah. (2023) Bulletin. Universiti Teknologi MARA, Negeri Sembilan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Collections of general literature
spellingShingle Collections of general literature
Ramlan, Muhammad Azril Izuan
Khairul Anuar, Nurliyana Kamilah
Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah
description As the world rapidly advances into the digital age, powered by groundbreaking technologies such as artificial intelligence (AI), the landscape of various industries continues to transform. Communication, being an essential pillar of societal progress, is no exception. Let’s explore the opportunities and challenges that communications graduates may face in their professional journeys in the era of AI and ever-changing technology. First and foremost, AI has evidently revolutionised the way we communicate, enabling more efficient and personalised interactions across various platforms. Its algorithms have significantly improved the capabilities of virtual assistants and chatbots, making them capable of understanding and responding to human language with remarkable accuracy and context sensitivity. This technology has opened up new avenues for communications professionals to engage with audiences and deliver tailored messages. With AI algorithms becoming increasingly sophisticated, communications graduates can leverage these advancements to create compelling and personalised content at any scale. AI-generated tools can analyse vast amounts of data and generate data-driven insights to inform content strategy, optimise social media campaigns, and even create automated content. This allows communications professionals to focus more on strategy and creativity, while AI handles routine tasks, thereby boosting productivity and efficiency. With the right balance, AI would be beneficial to communications graduates not just personally, but professionally as well.
format Monograph
author Ramlan, Muhammad Azril Izuan
Khairul Anuar, Nurliyana Kamilah
author_facet Ramlan, Muhammad Azril Izuan
Khairul Anuar, Nurliyana Kamilah
author_sort Ramlan, Muhammad Azril Izuan
title Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah
title_short Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah
title_full Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah
title_fullStr Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah
title_full_unstemmed Navigating the new era of AI: the future of communications graduates / Muhammad Azril Izuan Ramlan, Nurliyana Kamilah Khairul Anuar and Farah Hazween Amanah
title_sort navigating the new era of ai: the future of communications graduates / muhammad azril izuan ramlan, nurliyana kamilah khairul anuar and farah hazween amanah
publisher Universiti Teknologi MARA, Negeri Sembilan
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/92134/1/92134.pdf
https://ir.uitm.edu.my/id/eprint/92134/
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score 13.211869

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