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Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah

In the fast-paced digital era where information spreads at lightning speed and opinions are formed and reshaped within moments, the role of Key Opinion Leaders (KOLs) has become increasingly prominent. KOLs are individuals who possess expertise and influence in a specific field and have the power to...

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Main Authors: Hamdan, Efina, Abdullah, Siti Nur Fadzilah
Format: Monograph
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2023
Subjects:
Collections of general literature
Online Access:https://ir.uitm.edu.my/id/eprint/92132/1/92132.pdf
https://ir.uitm.edu.my/id/eprint/92132/
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spelling my.uitm.ir.921322024-03-08T08:55:52Z https://ir.uitm.edu.my/id/eprint/92132/ Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah Hamdan, Efina Abdullah, Siti Nur Fadzilah Collections of general literature In the fast-paced digital era where information spreads at lightning speed and opinions are formed and reshaped within moments, the role of Key Opinion Leaders (KOLs) has become increasingly prominent. KOLs are individuals who possess expertise and influence in a specific field and have the power to shape public opinion, consumer behavior and even policy decisions. KOLs stand out from other influencers due to their profound knowledge and authority in their respective domains. Whether it’s in fashion, technology, fitness or any other industry, KOLs possess an extensive understanding and experience that enables them to offer valuable insights and guidance. Their expertise is often built over years of experience, education, research and practical application, establishing them as trusted sources of information. While KOLs and influencers may share certain similarities, the key distinction lies in the source of their influence and the nature of their content. KOLs derive influence from their specialized knowledge and expertise, providing valuable insights and guidance within the field. Conversely, influencers leverage their personal brand, relatability and entertaining content to connect with and engage their audience, often focusing on lifestyle and popular culture. Understanding these differences is crucial when designing marketing strategies or seeking out individuals who align with specific goals and objectives. Universiti Teknologi MARA, Negeri Sembilan 2023 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/92132/1/92132.pdf Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah. (2023) Bulletin. Universiti Teknologi MARA, Negeri Sembilan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Collections of general literature
spellingShingle Collections of general literature
Hamdan, Efina
Abdullah, Siti Nur Fadzilah
Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah
description In the fast-paced digital era where information spreads at lightning speed and opinions are formed and reshaped within moments, the role of Key Opinion Leaders (KOLs) has become increasingly prominent. KOLs are individuals who possess expertise and influence in a specific field and have the power to shape public opinion, consumer behavior and even policy decisions. KOLs stand out from other influencers due to their profound knowledge and authority in their respective domains. Whether it’s in fashion, technology, fitness or any other industry, KOLs possess an extensive understanding and experience that enables them to offer valuable insights and guidance. Their expertise is often built over years of experience, education, research and practical application, establishing them as trusted sources of information. While KOLs and influencers may share certain similarities, the key distinction lies in the source of their influence and the nature of their content. KOLs derive influence from their specialized knowledge and expertise, providing valuable insights and guidance within the field. Conversely, influencers leverage their personal brand, relatability and entertaining content to connect with and engage their audience, often focusing on lifestyle and popular culture. Understanding these differences is crucial when designing marketing strategies or seeking out individuals who align with specific goals and objectives.
format Monograph
author Hamdan, Efina
Abdullah, Siti Nur Fadzilah
author_facet Hamdan, Efina
Abdullah, Siti Nur Fadzilah
author_sort Hamdan, Efina
title Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah
title_short Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah
title_full Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah
title_fullStr Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah
title_full_unstemmed Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah
title_sort key opinion leaders: influencers of the digital age / efina hamdan and siti nur fadzilah abdullah
publisher Universiti Teknologi MARA, Negeri Sembilan
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/92132/1/92132.pdf
https://ir.uitm.edu.my/id/eprint/92132/
_version_ 1793161945776390144
score 13.211869

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