GEEKFAM / Nor Imanina Fateha Norazlan
This report aims to provide a com prehensive overview of GEEKFAM, a well-established esports company based in Malaysia, renowned for its skilled players in popular games such as PUBG and DOTA 2. By delving into the company's origins, goals, objectives, and its endeavors within the esports indus...
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| Main Author: | |
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| Format: | Monograph |
| Language: | English |
| Published: |
Faculty of Business and Management
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90812/4/90812.pdf https://ir.uitm.edu.my/id/eprint/90812/ |
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| Summary: | This report aims to provide a com prehensive overview of GEEKFAM, a well-established esports company based in Malaysia, renowned for its skilled players in popular games such as PUBG and DOTA 2. By delving into the company's origins, goals, objectives, and its endeavors within the esports industry, this report intends to shed light on GEEKFAM's journey and achievements. Additionally, a thorough SWOT analysis of GEEKFAM will be conducted, highlighting its strengths, weaknesses, opportunities, and threats. GEEKFAM's inception and rise to prominence will be explored in this report. The company's humble beginnings, strategic decision-making, and efforts taken to establish a strong foothold in the competitive esports landscape will be examined. Furthermore, the report will delve into GEEKFAM's goals and objectives, elucidating the company's vision and aspirations within the esports industry. This section will outline the key milestones and benchmarks that GEEKFAM aims to achieve in its pursuit of success. In assessing GEEKFAM's current position, a com prehensive SWOT analysis will be conducted. The analysis will scrutinize the company's internal strengths and weaknesses, such as its talented player roster and potential areas for improvement. Additionally, external opportunities and threats, such as emerging markets and increasing competition, will be evaluated to provide a holistic view of GEEKFAM's environment. Based on the findings of the SWOT analysis, this report will present insightful suggestions and recommendations to aid GEEKFAM in its continuous improvement efforts. These recommendations will encompass various aspects of the company's operations, including team management, talent acquisition, branding, and fan engagement strategies. By considering these suggestions, GEEKFAM can enhance its competitive edge, capitalize on emerging opportunities, and address potential challenges effectively. In conclusion, this report serves as a comprehensive guide to understanding GEEKFAM, its evolution, and its current position within the esports industry. Through an exploration of the company's background, goals, and SWOT analysis, this report provides valuable insights and recommendations that can contribute to GEEKFAM's sustained success and growth in the ever-evolving esports landscape. |
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