BER747: Business economics research 1 / Faculty of Business Management
This is the first part of a two-semester course. It is primarily concerned with the approaches to research methods and to distinguish between applied and basic research. It will also provide a systematic method of gathering information, data collection and analysis for both quantitative and qualitat...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90739/1/90739.pdf https://ir.uitm.edu.my/id/eprint/90739/ https://aims.uitm.edu.my |
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| Summary: | This is the first part of a two-semester course. It is primarily concerned with the approaches to research methods and to distinguish between applied and basic research. It will also provide a systematic method of gathering information, data collection and analysis for both quantitative and qualitative research. Ethical issues associated with the conduct of social science research would also be highlighted. |
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