JomRun Sdn Bhd / Nurafiqah Azhar
This executive summary aims to give a thorough account of my marketing internship experience at JomRun Sdn Bhd at Cyberjaya which I undertook from March to August, and which served as my industrial training experience for this semester. I had the honor of working with Miss Jasmine Tan, a senior mark...
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| Format: | Monograph |
| Language: | English |
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Faculty of Business and Management
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90612/2/90612.pdf https://ir.uitm.edu.my/id/eprint/90612/ |
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| Summary: | This executive summary aims to give a thorough account of my marketing internship experience at JomRun Sdn Bhd at Cyberjaya which I undertook from March to August, and which served as my industrial training experience for this semester. I had the honor of working with Miss Jasmine Tan, a senior marketing executive, throughout my internship, who served as my supervisor and gave me priceless support and mentorship. My main duties as a marketing intern were updating events on the company's app and administering the official Facebook page. I was also given the important responsibility of responding to client comments and questions, which helped me improve my communication skills and gave me personal knowledge of the preferences and issues of customers. My boss recognised my commitment and skill as I became more adept at my job, giving me the chance to interact directly with the company's customers. was able to develop a comprehensive awareness of the dynamic relationship between marketing and sales activities inside the organization thanks to my exposure to customer contacts. I was able to perform a thorough SWOT analysis of the organization by actively monitoring and taking part in a variety of marketing activities. I have developed a number of strategic recommendations based on this study with the goal of improving the company's chances for future expansion and success. These suggestions cover topics like utilizing the numerous new intakes of interns they have taken in, improving consumer engagement tactics, and gaining more diverse interaction between multiple market segmentations. By putting these recommendations into practice, JomRun will be better positioned to compete in the market, grow its clientele, and eventually succeed in the increasingly dynamic and changing environment of the sector |
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