One&Only Desaru Coast / Nuranis Syamira Zulhisham
One&Only Desaru Coast is a well-known property in Southeast Asia, renowned for its ultra-luxury brand. The resort has a unique design that separates the bathroom and bedroom, which is a popular feature among guests because it reminded us for the old house design. During my internship journey at...
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| Main Author: | |
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| Format: | Monograph |
| Language: | English |
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Faculty of Business and Management
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90606/1/90606.pdf https://ir.uitm.edu.my/id/eprint/90606/ |
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| Summary: | One&Only Desaru Coast is a well-known property in Southeast Asia, renowned for its ultra-luxury brand. The resort has a unique design that separates the bathroom and bedroom, which is a popular feature among guests because it reminded us for the old house design. During my internship journey at this resort, I was responsible for a variety of tasks, including learning new software, organizing activities, and improving my communication skills. I also gained valuable insights into the payroll process for interns, which was a great experience. Besides, I conducted a SWOT analysis of One&Only Desaru Coast, and the strengths that I noticed include the fact that it is an international brand that attracts guests from all over the world. Additionally, the resort has collaborated with well-known brands such as Dior and Michelin star restaurants, and it has received a silver award for its sustainability program. However, the resort also has some weaknesses that could be overcome, such as its high prices and high turnover rate. However, the resort also has some opportunities, such as the opening of a new ferry terminal nearby and the potential to attract more Chinese and Indian guests, as these countries have large outbound travel markets. The main threats to the resort are competition from other high-standard hotels in Malaysia and the monsoon season in the Desaru Coast. I am grateful for the opportunity to have interned at One&Only Desaru Coast, and I believe that the resort has a bright future. I am confident that the resort can overcome its challenges and continue to be a successful destination for guests from all over the world. |
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