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Bulan Bintang / Nur Syafawati Mohd Hashim

After two years of theoretical study, the internship course is the final course of study I have to complete as a Marketing student at the Faculty of Business Administration. This internship course serves as a hands-on training ground for students to get real-world knowledge and workplace abilities t...

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Bibliographic Details
Main Author: Mohd Hashim, Nur Syafawati
Format: Monograph
Language:English
Published: Faculty of Business and Management 2023
Subjects:
Textile industries
Online Access:https://ir.uitm.edu.my/id/eprint/90533/1/90533.pdf
https://ir.uitm.edu.my/id/eprint/90533/
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spelling my.uitm.ir.905332025-01-08T09:36:45Z https://ir.uitm.edu.my/id/eprint/90533/ Bulan Bintang / Nur Syafawati Mohd Hashim Mohd Hashim, Nur Syafawati Textile industries After two years of theoretical study, the internship course is the final course of study I have to complete as a Marketing student at the Faculty of Business Administration. This internship course serves as a hands-on training ground for students to get real-world knowledge and workplace abilities that help them take responsibility for completing tasks assigned by their employer and gain job experience. My unforgettable and insightful 6-months industrial training began at Bulan Bintang Setia Alam. Bulan Bintang is one of the well-known retail brands in Malaysia that sells traditional clothing with a simple design while keeping its distinctiveness and traditionalism, the company has now become one of the top Muslim modem brands in Malaysia, and it is continuing to grow swiftly without compromising its fundamental value of producing high-quality products. Their brand is known with Baju Melayu that comes in two different cuttings which are slim fit and tailored fit. In this report, I have assessed the internal and external factors that might affect this company by using the SWOT analysis. Based on the analysis that I have observed, I have given my best recommendation for each SWOT that I have listed in the diagram. This include how Bulan Bintang can sustain their strengths, what they need to do to overcome their weaknesses, how they can take advantage of the opportunities, and what they can do deal with the threats. Faculty of Business and Management 2023 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/90533/1/90533.pdf Bulan Bintang / Nur Syafawati Mohd Hashim. (2023) Industrial Training. Faculty of Business and Management. (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Textile industries
spellingShingle Textile industries
Mohd Hashim, Nur Syafawati
Bulan Bintang / Nur Syafawati Mohd Hashim
description After two years of theoretical study, the internship course is the final course of study I have to complete as a Marketing student at the Faculty of Business Administration. This internship course serves as a hands-on training ground for students to get real-world knowledge and workplace abilities that help them take responsibility for completing tasks assigned by their employer and gain job experience. My unforgettable and insightful 6-months industrial training began at Bulan Bintang Setia Alam. Bulan Bintang is one of the well-known retail brands in Malaysia that sells traditional clothing with a simple design while keeping its distinctiveness and traditionalism, the company has now become one of the top Muslim modem brands in Malaysia, and it is continuing to grow swiftly without compromising its fundamental value of producing high-quality products. Their brand is known with Baju Melayu that comes in two different cuttings which are slim fit and tailored fit. In this report, I have assessed the internal and external factors that might affect this company by using the SWOT analysis. Based on the analysis that I have observed, I have given my best recommendation for each SWOT that I have listed in the diagram. This include how Bulan Bintang can sustain their strengths, what they need to do to overcome their weaknesses, how they can take advantage of the opportunities, and what they can do deal with the threats.
format Monograph
author Mohd Hashim, Nur Syafawati
author_facet Mohd Hashim, Nur Syafawati
author_sort Mohd Hashim, Nur Syafawati
title Bulan Bintang / Nur Syafawati Mohd Hashim
title_short Bulan Bintang / Nur Syafawati Mohd Hashim
title_full Bulan Bintang / Nur Syafawati Mohd Hashim
title_fullStr Bulan Bintang / Nur Syafawati Mohd Hashim
title_full_unstemmed Bulan Bintang / Nur Syafawati Mohd Hashim
title_sort bulan bintang / nur syafawati mohd hashim
publisher Faculty of Business and Management
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/90533/1/90533.pdf
https://ir.uitm.edu.my/id/eprint/90533/
_version_ 1821006334353473536
score 13.244413

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