The role of brand equity in influencing purchase intentions / Azureen Mohamad Asri
Malaysian market is growing rapidly with its local and national products and services. In today's highly competitive markets with more and more brands available, customers are having various offers of different brands to be chosen from. The increasing numbers of different brands in the market h...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/89993/1/89993.pdf https://ir.uitm.edu.my/id/eprint/89993/ |
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