Manazel Al Mashaer Travel Services Sdn Bhd / Muhammad Azammudin Alias
An overview of the internship report completed during the internship programme at Universiti Teknologi Mara (UiTM) is given in this executive summary. The report outlines the most important components of the internship and details the actual training experience at Manazel Al Mashaer Travel Services...
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| Main Author: | |
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| Format: | Monograph |
| Language: | English |
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Faculty of Business and Management
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/89986/1/89986.pdf https://ir.uitm.edu.my/id/eprint/89986/ |
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| Summary: | An overview of the internship report completed during the internship programme at Universiti Teknologi Mara (UiTM) is given in this executive summary. The report outlines the most important components of the internship and details the actual training experience at Manazel Al Mashaer Travel Services Sdn Bhd. The report begins with an introduction to Manazel Al Mashaer, providing a background of the company, its establishment, vision, mission, and organizational structure. The company's service and product offerings, including its travel packages for local and international travel, are also covered. The report also includes the most recent company-related news and developments, such as its participation in the MATTA Fair in March, July, and September. Manazel Al Mashaer had the chance to promote its travel services and interact with potential clients at these events. The SWOT analysis conducted on Manazel Al Mashaer highlights the company's strengths, weaknesses, opportunities, and threats. The strengths include a wide range of travel offerings, strong customer relationships, and strategic partnerships. The weaknesses include limited online presence and brand recognition, as well as dependency on external suppliers. Opportunities lie in expanding customer segments, embracing digital marketing, and leveraging technology. The threats include intense competition, global health concerns, and geopolitical instabilities. A number of suggestions are made for Manazel Al Masha er to enhance its operations and competitive position in light of the results and analysis. These suggestions include improving digital marketing techniques and on line presence, broadening client bases, boosting brand awareness, using technology, and minimising dangers brought on by fierce competition and external dependencies. In conclusion, the Manazel Al Mashaer Travel Services Sdn Bhd internship gave me useful knowledge about the travel business and how the firm functions. The theoretical information learned in the academic curriculum might be used thanks to the practical training experience. A thorough account of the internship experience is provided in the internship report, which also includes information on the company's history, product and service offerings, involvement in industry events, a SWOT analysis, and suggestions for development. |
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