Cover Image

Ducati Malaysia / Muhammad Asyraf Ibrahim

This report tells about my internship journey at Ducati Malaysia (Next Bike Sdn. Bhd.) for 6 months which is 24 weeks as part of the MGT 666 course requirements. The internship training will take place at Petaling Jaya, from 1st March 2023 until 15th August 2023. Next Bike Sdn Bhd is a subsidiary co...

Full description

Saved in:
Bibliographic Details
Main Author: Ibrahim, Muhammad Asyraf
Format: Monograph
Language:English
Published: Faculty of Business and Management 2023
Subjects:
Motor vehicles. Cycles
Online Access:https://ir.uitm.edu.my/id/eprint/89985/1/89985.pdf
https://ir.uitm.edu.my/id/eprint/89985/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.89985
record_format eprints
spelling my.uitm.ir.899852024-12-10T23:47:33Z https://ir.uitm.edu.my/id/eprint/89985/ Ducati Malaysia / Muhammad Asyraf Ibrahim Ibrahim, Muhammad Asyraf Motor vehicles. Cycles This report tells about my internship journey at Ducati Malaysia (Next Bike Sdn. Bhd.) for 6 months which is 24 weeks as part of the MGT 666 course requirements. The internship training will take place at Petaling Jaya, from 1st March 2023 until 15th August 2023. Next Bike Sdn Bhd is a subsidiary company of Naza Group and has been distributing Ducati bikes since 2008. This report and internship experience are the last part of my Bachelor of Business Administration (Honors) in International Business programme at University Teknologi Mara, Melaka City Campus. This report provides an overview of the internship experience at Ducati Malaysia, highlighting the key responsibilities, achievements, and learning outcomes during the internship period. The internship focused on gaining practical industry experience and understanding the operations of a renowned motorcycle company in Malaysia. During the internship at Ducati Malaysia, the primary responsibilities included Sales and Marketing Support. Assisted the sales team in organizing promotional events and product launches. Conducted market research to identify potential customer segments and develop targeted marketing strategies. Another that, Supported the development of marketing materials, including brochures and social media content. Next, engaged with customers to understand their requirements and provide information about Ducati products and services. Assisted in resolving customer queries, ensuring their satisfaction and building strong relationships. Throughout the internship, several notable achievements were accomplished Contributed to Successful Product Launches by assisted in organizing two product launches, resulting in increased brand visibility and customer engagement and Actively participated in event planning, coordination, and ensured smooth execution. Another that, developed effective marketing strategies by Conducted comprehensive market research, identifying target customer segments and their preferences and Contributed to the development of targeted marketing campaigns, resulting in increased brand awareness and customer acquisition. In conclusion, the internship at Ducati Malaysia offered an enriching experience, providing an opportunity to apply theoretical knowledge in a practical setting. The responsibilities undertaken, achievements accomplished, and the learning outcomes gained have contributed significantly to personal and professional growth. The experience at Ducati Malaysia has reinforced a strong passion for the automotive industry and has laid a solid foundation for future career endeavors. Faculty of Business and Management 2023 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89985/1/89985.pdf Ducati Malaysia / Muhammad Asyraf Ibrahim. (2023) Industrial Training. Faculty of Business and Management. (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Motor vehicles. Cycles
spellingShingle Motor vehicles. Cycles
Ibrahim, Muhammad Asyraf
Ducati Malaysia / Muhammad Asyraf Ibrahim
description This report tells about my internship journey at Ducati Malaysia (Next Bike Sdn. Bhd.) for 6 months which is 24 weeks as part of the MGT 666 course requirements. The internship training will take place at Petaling Jaya, from 1st March 2023 until 15th August 2023. Next Bike Sdn Bhd is a subsidiary company of Naza Group and has been distributing Ducati bikes since 2008. This report and internship experience are the last part of my Bachelor of Business Administration (Honors) in International Business programme at University Teknologi Mara, Melaka City Campus. This report provides an overview of the internship experience at Ducati Malaysia, highlighting the key responsibilities, achievements, and learning outcomes during the internship period. The internship focused on gaining practical industry experience and understanding the operations of a renowned motorcycle company in Malaysia. During the internship at Ducati Malaysia, the primary responsibilities included Sales and Marketing Support. Assisted the sales team in organizing promotional events and product launches. Conducted market research to identify potential customer segments and develop targeted marketing strategies. Another that, Supported the development of marketing materials, including brochures and social media content. Next, engaged with customers to understand their requirements and provide information about Ducati products and services. Assisted in resolving customer queries, ensuring their satisfaction and building strong relationships. Throughout the internship, several notable achievements were accomplished Contributed to Successful Product Launches by assisted in organizing two product launches, resulting in increased brand visibility and customer engagement and Actively participated in event planning, coordination, and ensured smooth execution. Another that, developed effective marketing strategies by Conducted comprehensive market research, identifying target customer segments and their preferences and Contributed to the development of targeted marketing campaigns, resulting in increased brand awareness and customer acquisition. In conclusion, the internship at Ducati Malaysia offered an enriching experience, providing an opportunity to apply theoretical knowledge in a practical setting. The responsibilities undertaken, achievements accomplished, and the learning outcomes gained have contributed significantly to personal and professional growth. The experience at Ducati Malaysia has reinforced a strong passion for the automotive industry and has laid a solid foundation for future career endeavors.
format Monograph
author Ibrahim, Muhammad Asyraf
author_facet Ibrahim, Muhammad Asyraf
author_sort Ibrahim, Muhammad Asyraf
title Ducati Malaysia / Muhammad Asyraf Ibrahim
title_short Ducati Malaysia / Muhammad Asyraf Ibrahim
title_full Ducati Malaysia / Muhammad Asyraf Ibrahim
title_fullStr Ducati Malaysia / Muhammad Asyraf Ibrahim
title_full_unstemmed Ducati Malaysia / Muhammad Asyraf Ibrahim
title_sort ducati malaysia / muhammad asyraf ibrahim
publisher Faculty of Business and Management
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/89985/1/89985.pdf
https://ir.uitm.edu.my/id/eprint/89985/
_version_ 1818838300832563200
score 13.223943

Similar Items