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Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali

The number of tourists who visit the Sarawak Textile Museum is not very encouraging. The purpose of this study is to identify the factors affecting tourist decision towards the museum, case study of Sarawak Textile Museum. The methods of survey that had been used are questionnaire, personal intervie...

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Main Author: Mohammad Ali, Qisti Danial
Format: Student Project
Language:English
Published: 2015
Subjects:
H Social Sciences (General)
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/89916/1/89916.pdf
https://ir.uitm.edu.my/id/eprint/89916/
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spelling my.uitm.ir.899162024-02-22T03:23:29Z https://ir.uitm.edu.my/id/eprint/89916/ Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali Mohammad Ali, Qisti Danial H Social Sciences (General) Study and teaching. Research The number of tourists who visit the Sarawak Textile Museum is not very encouraging. The purpose of this study is to identify the factors affecting tourist decision towards the museum, case study of Sarawak Textile Museum. The methods of survey that had been used are questionnaire, personal interview and observation. From 384 questionnaires that had been distributed, only 200 are managed to be collected which the respondents are from Kuching City. Respondents are from different range of age and there are from different background of studies, occupation and which country came from. The factor that affecting the number of tourist is lack of promotion used by the Sarawak Museum Department and the strategies to be used is by improving the promotional tools. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89916/1/89916.pdf Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
spellingShingle H Social Sciences (General)
Study and teaching. Research
Mohammad Ali, Qisti Danial
Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali
description The number of tourists who visit the Sarawak Textile Museum is not very encouraging. The purpose of this study is to identify the factors affecting tourist decision towards the museum, case study of Sarawak Textile Museum. The methods of survey that had been used are questionnaire, personal interview and observation. From 384 questionnaires that had been distributed, only 200 are managed to be collected which the respondents are from Kuching City. Respondents are from different range of age and there are from different background of studies, occupation and which country came from. The factor that affecting the number of tourist is lack of promotion used by the Sarawak Museum Department and the strategies to be used is by improving the promotional tools.
format Student Project
author Mohammad Ali, Qisti Danial
author_facet Mohammad Ali, Qisti Danial
author_sort Mohammad Ali, Qisti Danial
title Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali
title_short Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali
title_full Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali
title_fullStr Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali
title_full_unstemmed Case Study: factor affecting tourist decision to visit Sarawak Textile Museum/Qisti Danial Mohammad Ali
title_sort case study: factor affecting tourist decision to visit sarawak textile museum/qisti danial mohammad ali
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/89916/1/89916.pdf
https://ir.uitm.edu.my/id/eprint/89916/
_version_ 1792159434302029824
score 13.211869

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