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Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari

The purpose of the study is to make a research on brand preferences for difference car models of Perodua brand in Sibu. The research include identifyingthe extent of brand preferences for one Perodua Brand namely Kancil, Kelisa, Rusa, Kembara, Kenari and Myvi. The focus of the subject is the Perodu...

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Bibliographic Details
Main Author: Zamhari, Saadon
Format: Student Project
Language:English
Subjects:
Marketing
Management
Online Access:https://ir.uitm.edu.my/id/eprint/89893/1/89893.pdf
https://ir.uitm.edu.my/id/eprint/89893/
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spelling my.uitm.ir.898932024-02-22T03:22:18Z https://ir.uitm.edu.my/id/eprint/89893/ Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari Zamhari, Saadon Marketing Management The purpose of the study is to make a research on brand preferences for difference car models of Perodua brand in Sibu. The research include identifyingthe extent of brand preferences for one Perodua Brand namely Kancil, Kelisa, Rusa, Kembara, Kenari and Myvi. The focus of the subject is the Perodua car buyers in Sibu from whom the author has distributed questionnaires and gathered relevant information. In addition, a research is made on the number of car registered in Sibu based on the statistic obtained from the Road Transport Department Sibu for the year 2003 to 2005. To support the finding, the author has also gathered some data related to the number of various Perodua cars sold in Sibu throughout the same period from a Perodua car dealer in Sibu, Ngu Chung Beng And Sons Sendirian Berhad. Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89893/1/89893.pdf Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Management
spellingShingle Marketing
Management
Zamhari, Saadon
Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari
description The purpose of the study is to make a research on brand preferences for difference car models of Perodua brand in Sibu. The research include identifyingthe extent of brand preferences for one Perodua Brand namely Kancil, Kelisa, Rusa, Kembara, Kenari and Myvi. The focus of the subject is the Perodua car buyers in Sibu from whom the author has distributed questionnaires and gathered relevant information. In addition, a research is made on the number of car registered in Sibu based on the statistic obtained from the Road Transport Department Sibu for the year 2003 to 2005. To support the finding, the author has also gathered some data related to the number of various Perodua cars sold in Sibu throughout the same period from a Perodua car dealer in Sibu, Ngu Chung Beng And Sons Sendirian Berhad.
format Student Project
author Zamhari, Saadon
author_facet Zamhari, Saadon
author_sort Zamhari, Saadon
title Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari
title_short Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari
title_full Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari
title_fullStr Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari
title_full_unstemmed Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari
title_sort brand preferences of perodua cars : a case study in sibu/saadon hj zamhari
url https://ir.uitm.edu.my/id/eprint/89893/1/89893.pdf
https://ir.uitm.edu.my/id/eprint/89893/
_version_ 1792159432083243008
score 13.211869

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