Determinants of purchasing luxury handbags among the generation Y / Ahmed Sadeeq Shafiee
This study is focused on generation Y’s behaviour in buying luxury bags in Malaysia specifically Kuching area. It will be conducted on working young adults through a survey approach. The amount of consumption of luxury handbags increased gradually since brands are seen as status symbols, further res...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89838/1/89838.pdf https://ir.uitm.edu.my/id/eprint/89838/ |
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