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The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal

This study examines the effect of community-based tourism in Batu Puteh, Kinabatangan, Borneo based on a new study gap variable known as value co-creation on subjective wellbeing. In recent years, there has been a growing interest in community-based tourism as a sustainable development approach that...

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Main Authors: Wan Mohamed, Nik Rozilaini, Faisal, Nurfatin Nabihah
Format: Article
Language:English
Published: Universiti Teknologi MARA, Sabah 2023
Subjects:
Travel and state. Tourism
Online Access:https://ir.uitm.edu.my/id/eprint/89635/1/89635.pdf
https://ir.uitm.edu.my/id/eprint/89635/
https://borneoakademika.sabah.uitm.edu.my/
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spelling my.uitm.ir.896352024-01-19T09:37:20Z https://ir.uitm.edu.my/id/eprint/89635/ The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal borneoakademika Wan Mohamed, Nik Rozilaini Faisal, Nurfatin Nabihah Travel and state. Tourism This study examines the effect of community-based tourism in Batu Puteh, Kinabatangan, Borneo based on a new study gap variable known as value co-creation on subjective wellbeing. In recent years, there has been a growing interest in community-based tourism as a sustainable development approach that empowers local communities and fosters social responsibility. The problem statement of this study lies in the need for evaluation and understanding of the impact of community-based tourism in Batu Puteh, Kinabatangan, Borneo, on wellbeing, specifically in terms of value co-creation. Specifically, there is a need to assess how community-based tourism contributes to the overall wellbeing of the local community by examining the co-creation of values between tourists and community members. The sample size of this study consists of 284 respondents from the community at Batu Puteh Village. The research method used in this study is quantitative, which involves collecting and analyzing numerical data. Analysis using SEM Amos to examine the relationship between community-based tourism benefited the perceived costs, value co-creation, and subjective wellbeing. The findings of this study contribute to the existing body of knowledge on community-based tourism and its impact on wellbeing. The perceived costs were found not significant in influencing the value co-creation process between tourists and community members in Batu Puteh, Kinabatangan, Borneo. However, overall findings found that community-based tourism in Batu Puteh, Kinabatangan, Borneo, has a positive impact on the wellbeing of the local community. Universiti Teknologi MARA, Sabah 2023-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/89635/1/89635.pdf The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal. (2023) Borneo Akademika <https://ir.uitm.edu.my/view/publication/Borneo_Akademika/>, 7 (2). pp. 141-151. ISSN 2462-1641 https://borneoakademika.sabah.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
spellingShingle Travel and state. Tourism
Wan Mohamed, Nik Rozilaini
Faisal, Nurfatin Nabihah
The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal
description This study examines the effect of community-based tourism in Batu Puteh, Kinabatangan, Borneo based on a new study gap variable known as value co-creation on subjective wellbeing. In recent years, there has been a growing interest in community-based tourism as a sustainable development approach that empowers local communities and fosters social responsibility. The problem statement of this study lies in the need for evaluation and understanding of the impact of community-based tourism in Batu Puteh, Kinabatangan, Borneo, on wellbeing, specifically in terms of value co-creation. Specifically, there is a need to assess how community-based tourism contributes to the overall wellbeing of the local community by examining the co-creation of values between tourists and community members. The sample size of this study consists of 284 respondents from the community at Batu Puteh Village. The research method used in this study is quantitative, which involves collecting and analyzing numerical data. Analysis using SEM Amos to examine the relationship between community-based tourism benefited the perceived costs, value co-creation, and subjective wellbeing. The findings of this study contribute to the existing body of knowledge on community-based tourism and its impact on wellbeing. The perceived costs were found not significant in influencing the value co-creation process between tourists and community members in Batu Puteh, Kinabatangan, Borneo. However, overall findings found that community-based tourism in Batu Puteh, Kinabatangan, Borneo, has a positive impact on the wellbeing of the local community.
format Article
author Wan Mohamed, Nik Rozilaini
Faisal, Nurfatin Nabihah
author_facet Wan Mohamed, Nik Rozilaini
Faisal, Nurfatin Nabihah
author_sort Wan Mohamed, Nik Rozilaini
title The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal
title_short The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal
title_full The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal
title_fullStr The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal
title_full_unstemmed The effect of community based tourism in Batu Puteh Kinabatangan Borneo: based on value co-creation on subjective wellbeing / Nik Rozilaini Wan Mohamed and Nurfatin Nabihah Faisal
title_sort effect of community based tourism in batu puteh kinabatangan borneo: based on value co-creation on subjective wellbeing / nik rozilaini wan mohamed and nurfatin nabihah faisal
publisher Universiti Teknologi MARA, Sabah
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/89635/1/89635.pdf
https://ir.uitm.edu.my/id/eprint/89635/
https://borneoakademika.sabah.uitm.edu.my/
_version_ 1789429295555280896
score 13.211869

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