Comparing the use of rhetorical appeals by two Malaysian politicians in their social media communication / Nor Ashikin Ab Manan and Alia Izzati Sham Shul Shukri

Drawing upon Aristotle’s rhetorical appeal theory, the study was conducted to compare the use of rhetorical strategies by two Malaysian politicians namely Syed Saddiq [P1] and Hannah Yeoh [P2] in their social media communication. Two research questions were formulated for the study: (a) What were th...

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Bibliographic Details
Main Authors: Ab Manan, Nor Ashikin, Sham Shul Shukri, Alia Izzati
Format: Article
Language:English
Published: Universiti Teknologi MARA, Sabah 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/89633/1/89633.pdf
https://ir.uitm.edu.my/id/eprint/89633/
https://borneoakademika.sabah.uitm.edu.my/
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